CATDOLL: Youku Tudou Animation Strategy Conference: You can’t make me give up spending money!

This afternoon, several pieces of news were announced at the "Youku Tudou Animation Strategy Conference" led by Youku Tudou. To sum it up, the giants are probably thinking about how to make money from the animation industry again.

To be honest, every time I see the Internet giants release some animation industry strategic actions, my heart is trembling, thinking that the big guys should be more powerful, throw money to set a trend, and let more people invest in it, so that the industry can rise soon. As for the investors losing money, I am not an investor, I just watch the fun.

Regarding this press conference, Youku Tudou mentioned matters such as the acquisition of Japanese animation copyrights, and announced that Japanese animation has received more than 20 billion clicks on Youku Tudou. It seems that they will increase the acquisition of copyright animations in the future, and propose a plan for copyright saturation and copyright cooperation. Revenue is the only criterion for measuring IP. The former probably means that Youku Tudou will earn more members to broadcast exclusive animations in the future to increase the value of VIPs. Copyright cooperation combined with IP measurement standards means that Youku Tudou may purchase the right to use IP peripherals and sell some popular animation peripheral products. As for the issue of measuring IP by revenue, it is obvious that Youku Tudou has gained a large number of mature users because of the exclusive broadcast of One Punch Man, which can be said to have defeated animation video platforms such as Bilibili.

The Chinese animation user sector has unlimited potential, but how to harvest these users is a difficult problem faced by all websites. You have traffic but no users willing to pay. To be honest, the money you have is invested by others, and it will run out one day, but you can't just rely on others' investment to run your business. Why would others invest in you if you can't make money? However, the exclusive membership plan for new shows launched by Youku Tudou is a bold plan to harvest mature users. It starts to attract mature users when the market is not yet mature. Then, when the market matures in the future, the number of paying users left by Tudou Youku will definitely be considerable. On the contrary, B Station does not have the courage to do this. This is actually related to the low-age user group of B Station. You see people shouting "I am willing to be B Station XXXX" every day on the Internet, but in fact, there are few people who can pay, and they can't support the huge expenses of B Station at all.

However, it is hard to say what will happen in ten years, so now Bilibili is still at the stage of relying on various investments to raise its children. With the current scale of financing, it will have no problem raising its children for more than ten years, so the war in the online animation video media industry will not be revealed until at least ten years later.