CATDOLL: Light novel names raise questions: "weird and incomprehensible" becoming a trend?

As the number of light novel readers increases, more and more works are published, and corresponding copycats and plagiarists are also emerging! Even the "titles" that can intuitively distinguish them seem to have a "universal template". Netizens have been complaining about "this title is too long, incomprehensible, and unclear". For example, "My Youth Romantic Comedy Is Wrong, As Expected", "My Sister Can't Be This Cute", "Is It Wrong to Seek Encounters in a Dungeon?" and so on.

Recently, a light novel titled "Soba (Cute)" (original name: "ざるそば (かわいい)") written by Tsuchise Hachihachi has aroused heated discussion among netizens.

The reason is that the title of this book has no meaning at all, but this book won the 11th MF Bunko J Light Novel Newcomer Award, and was officially described by such inflammatory statements as "a work that will go down in the history of light novels (pre-ordered)" and "it's up to you to decide whether to read this novel or not."

Let's take a look at the introduction: "On a hot summer day, Kotaro Sasaoka ordered a takeaway of soba noodles. The delivery person was a magical girl named Himenomiya Zarusoba (かわいい) who claimed to be a noodle. The girl's superhuman cuteness made Kotaro Sasaoka fall in love with her at first sight. Kotaro wanted this magical girl to be with him all the time. Could it be that humans will fall in love with noodles in the end?"

I don't know if you understand it. To put it bluntly, it's a love story between a man and a woman, but why is it always expressed in something that is difficult to understand? Although the light novel market is very competitive now, can such an unclear name and introduction really deserve the market's praise?