CATDOLL: There is no second season of Shirobako? Official Twitter says they are working on another theatrical version

The original animation "Shirobako" that tells the story of the animation industry has attracted everyone's attention since it was broadcast. The evaluation of this work is very high, both in the industry and among fans. Everyone is looking forward to the broadcast of the second season of "Shirobako". Recently, the official Twitter account of "Shirobako" suddenly posted that it is making a theatrical version that has nothing to do with "Shirobako". This news also made everyone complain. Is this an advertisement or a way to show off their presence?

"Although it has nothing to do with Shirobako, we are preparing for the release of the theatrical version. The number of people involved in the production of the theatrical version has increased overwhelmingly (whether it is production, promotion or operation), so problems different from the TV version have occurred. Some people were overwhelmed by the amount of materials, and we also experienced the difficulty of the theatrical version. Even promotion is so difficult, so those who are in charge of production are..."

In this regard, many netizens complained: "The moment I saw the tweet, I thought the production of the "Shirobako" movie was decided...", "So if it doesn't matter, why use this account to post it!" So is the official tweet just ordinary chatter, or is it a kind of propaganda?