CATDOLL: Circles bring people closer together NetEase launches the first two-dimensional interest social product "GACHA"

The ACG market is not only dominated by IP and peripheral products, but also by the user groups that have grown up with ACG culture and are calling for more social needs. On November 5, NetEase (Hangzhou) Network Co., Ltd. announced that its first ACG interest social product GACHA was officially launched in public beta. Different from other products that focus on community-based social interaction, GACHA takes IP interest circles as its core, making fan creation the basis for social interaction among different users, and is expected to point out a new path for current ACG social products.

NetEase GACHA is positioned as a "new world of two-dimensional creation and communication". Users can create works, CPs and characters that they like, and communicate in specific two-dimensional IP "circles" in the form of articles, drawings, COS, topics, etc., and enjoy the purest interest and fun with like-minded people. Currently, there are more than 340 interest circles to choose from in GACHA. If users do not find a circle that suits them, they can also apply to the platform to establish a new interest circle, which fully respects user preferences.

Another highlight of GACHA is undoubtedly the large number of high-quality graphic creators gathered by NetEase. Before the product was launched, NetEase had invited more than 10,000 creators in the ACG circle to join GACHA, of which more than 5,000 creators were already famous and had loyal fans on platforms such as Weibo and LOFTER. These authors not only supported the basic layout of GACHA's existing interest circles, but also contributed more than 40,000 works to GACHA before its launch, making it the most eye-catching interest paradise for domestic ACG enthusiasts in recent years.

Artist: Shengtieluo

At present, GACHA has completed internal testing on PC, iOS and Android, and has launched a number of new features and highlights for the public beta. For users who are interested in participating, GACHA has set up more convenient article serialization and update subscription notification functions. Users can also use favorites (my G list) to collect different works from different circles that they like. For users who are interested in creating, GACHA highlights the easy setting of reprint permissions, anti-theft of pictures and anti-theft of texts, and other functions, which comprehensively solve the copyright troubles of creators and make the communication in the circle more pure and loving. In order to celebrate the official launch, GACHA has also launched a number of exciting activities, including the collection of login pages, the feeding of congratulatory articles and pictures, Cha Jun invites you to talk about life, and draws big prizes to give away trips to Japan.

Home page link: http://gacha.163.com

Talking about the launch of GACHA, the person in charge of relevant products at NetEase said: NetEase has always attached great importance to the ACG market. NetEase's long-term performance and reputation in the game market, as well as its recent efforts in cloud music, cloud reading and comics, are all strategic layouts for the ACG market and consumer groups. The launch of NetEase GACHA will be based on the core ACG creative users, gather a large number of ACG interested users, and thus complete NetEase's ACG industry layout at the user level. Different from the current industry's view that the ACG market has limited capacity and development, NetEase is confident that GACHA will achieve wider success.