CATDOLL: "Year Hare Affair" received financing from Bilibili and will be made into an animated film

Today (April 26), Ma She, the founder of "Year Hare Affair", broke the news to the media that Yixiazhifeng Animation Technology Co., Ltd. received RMB 20 million in Series A financing from Bilibili (B Station). After receiving investment from B Station, Yixiazhifeng will carry out deeper cooperation with B Station in terms of content. At the same time, Ma She also said that although it has received investment from B Station, it will still maintain a good cooperative relationship with other two-dimensional channels such as A Station.

This round of financing will have three main uses. First, more energy and resources will be invested in the marketing of the Na Rabbit IP. The entire team will also be expanded, and a branch may be established in Shanghai. On the other hand, new content will be developed. In addition to the already confirmed cute weapon girl and purely military anime "Wind Blade Sky Weapon Team", they will create some non-military two-dimensional content after the financing.

Finally, regarding the derivative content of the That Rabbit IP, Mashe said that the movie of That Year That Rabbit Affair has already been planned, and some teams are in contact with the web series. "That Rabbit web series still needs to study the new regulations of the State Administration of Radio, Film and Television carefully." Mashe said that the new regulations have not yet affected the That Rabbit animation. The third season of That Year That Rabbit is also in preparation, and the theme song is currently being collected.

Let's look at Bilibili. Not long ago, they reached a cooperation with Tencent and will jointly invest in some original two-dimensional IPs. The two parties will carry out in-depth cooperation in publicity and promotion, launch of derivative products, game joint operations, etc. Although this investment by Natu took place before the cooperation between the two companies, it is believed that it will also be able to run on this line of cooperation between Tencent and Bilibili.

It is also worth noting that after the news that Tiexue.com received 39 million yuan in financing from Guangguang Media came out, another team that produces military content, Junwu Sub-plane, was also frequently mentioned. Although the content format is different from that of That Rabbit, both are very popular on Station A and Station B, which are dominated by the second dimension, and Junwu is also doing things related to weapon girls. Tiexue previously said that military fans are a big business with 100 million people, and CCTV also favors the "second dimension" industry. So will the content produced by the combination of the two be limited to the content that has emerged now? Where is the content that can capture these two groups again? It seems that "Year Hare Affair" may give us an answer.