CATDOLL: Mobile game companies promote the in-depth development of the animation industry

The annual China International Cartoon and Animation Festival will be held from April 28 to May 3 at the Baimahu Cartoon Plaza in Hangzhou Hi-Tech Zone (Binjiang), Zhejiang.

The Animation and Comics Festival has reached its 11th year. Over the past decade, it has grown from nothing to something, and from something to something better. Now it is not only a lively and noisy event, but also a growth pole for the cultural and creative industries, an incubator for innovation and creativity, and even an important window for Hangzhou to the world.

At the same time, in the context of the mobile Internet era, China's animation industry has developed rapidly. With the advent of 4G, people's entertainment habits are changing subtly. Content-based markets such as mobile reading, mobile games, and mobile music have once again become the core force for the development of the industry. As an indispensable branch of the cultural industry, animation can not only be spread in the mobile animation market, but also in other related markets such as mobile games and mobile videos, and further spread the brand image with the help of the rapid development of the mobile Internet market.

Industry insiders said: Animation has gradually become the core of the development layout of the mobile game industry. First, animation can create high-quality IP for the mobile game industry and effectively convert animation users into mobile game users. Second, the influence of animation can help mobile game companies build additional influence for their own brands.

"Warship Girls" is a mobile game independently developed by a Chinese team, exclusively distributed by Paiqu Technology and developed by Huanmeng Network. All original paintings are from domestic painters and have complete intellectual property rights and related authorizations from the National Copyright Administration.

The game makes historical warships girly. The main thing players do in the game is to collect different warship girls, strengthen and transform the warships. The game adopts a lot of Chinese elements. The cover of the first revised version of the game adopted a Chinese-style illustration design, and equipped a large number of Chinese ships with distinctive characteristics. Against the background of warships from all over the world, it highlights the strong national color. The image of the girl representing the Chinese ship and the rich expressions have been widely praised by players. At the same time, the game emphasizes the player's participation in the game, the study of military culture and the exploration of marine culture. It is not just a simple "entertainment routine", which also ensures the stickiness of the entire game to users.

Warship Girls

Nowadays, such mobile game markets are obvious. Such a variety of mobile games face the same problem – brand building. Some mobile game companies have discovered the demand of the game market. The animation industry chain will promote the combination of mobile games and animation, such as developing mobile game derivatives, participating in animation exhibitions, etc., thereby promoting a new situation of industrial development.

It is understood that the "2014 China Mobile Game Industry Integration and Development Trends" shows that by 2013, the total sales of China's game market was 83.7 billion, with mobile games, terminal games and web games accounting for 13.5%, 64.5% and 15.4% of the market respectively, of which the mobile game market was 11.2 billion. The rapid increase in the scale of mobile games has put the entire game market in a new stage of transformation, and the life span of mobile games is an issue that all mobile game manufacturers need to consider.