CATDOLL: The press conference for the animation house's entry into pan-entertainment animation was successfully held

On the afternoon of July 8, a press conference themed "Chinese Comics·Set Sail" was held in 798 Art District with the theme of "Ten Years of Hard Work" and "Mysterious Waters". It was announced that the animation "Black and White Warriors" will be launched on all platforms on July 9, and the animation "Mysterious Waters" will be launched on all platforms on July 16. The convening of the press conference marks that the animation house has taken another solid step in the layout of the pan-entertainment industry.

At the press conference, Liu Zheng, general manager of Anime House, delivered a speech. He said: "2014 is the year when mobile games exploded. With the rise of mobile games, the words "pan-entertainment" and "IP" have become extremely popular. In fact, in the view of Anime House, only high-quality content can be called IP, and whether it can radiate to animation, TV series, big movies, games and peripherals is called pan-entertainment. And we ultimately hope that the works of Anime House, including "Black and White Warriors" and "Mysterious Waters" seen today, as well as other works to come, can explode at every point in the pan-entertainment industry chain. We are building an ecosystem, a big IP concept, and In the foreseeable future, our IP can achieve a very long tail. For the development of a work, we may extend it to many years in the future. We will really make good content thoroughly and well. This ecosystem will start with comics or novels in the future. As long as the content is good enough, we will make it into animation, film and television dramas, and games. If many people think we are crazy and have some unrealistic fantasies, then I hope that the authors and partners in the audience today can go crazy with us, and I also hope that the media colleagues present here will witness with us, and promote the development of Chinese animation and pan-entertainment together, and contribute their own strengths. "

Then, the press conference unveiled the mystery of the animation "Black and White Warriors". The creative team of "Black and White Warriors" came to the scene to cheer for the animation. After the comic author Yu Yanshu and director Pan Bin finished the lucky draw, Liu Zheng, general manager of Anime House, brought them a huge surprise: the live-action drama "Black and White Warriors" has been included in the pan-entertainment industry plan of Anime House, and invited the live-action director Zeng Qingjie and the famous martial arts movie star Fan Shaohuang to interact with them on stage, which once again brought the press conference to a climax.

Next, the animation "Mysterious Waters", adapted from another popular comic book of Anime House, was also unveiled at the press conference. Director Duan of Manye Films, the producer of the animation, said that it was to realize the dream of the rise of Chinese animation and strive to promote the rise of Chinese animation. He hoped that Manye Films could eventually become a great company leading Internet audio-visual entertainment by producing high-quality animation works. The appearance of the voice actor team of "Mysterious Waters", Beidou Penguin Studio, was also eye-catching.

Finally, Wang Jia, editor-in-chief of Anime House, came to the stage to introduce to the guests the support and creation plan of Anime House's original high-quality content. He also emphasized that the next step is to continue to strengthen the in-depth development and operation capabilities of content IP. A series of original comic-adapted animation works will be launched next, striving to deeply build a business model for the animation industry chain and release the IP value in a multi-level and three-dimensional manner.

The "Chinese Animation·Set Sail" 10 years of accumulation and the animation press conference of "Black and White Warriors" and "Strange Water" attracted nearly 100 media, dozens of video platforms, many cooperative comics and animation studios, and dozens of fans of Anime House, adding a lot of highlights to the press conference. The successful holding of this press conference of Anime House has made people look forward to the future actions of Anime House in the pan-entertainment industry.