CATDOLL: Pleasant Goat acquires Chifeng. Who says Chinese animation is over?

The news last night was that "Pleasant Goat" acquired "Chifeng"! This news is really shocking. After hearing the news, many people immediately said that domestic animation is finished. After all, Youyaoqi is one of the well-known domestic comic websites, and the large amount of excellent original content in it is not suitable for young children. If Pleasant Goat acquired it, it would be a shame.

But to be honest, I never expected Aofei to acquire You Yaoqi. I always thought that such an excellent original IP production base as You Yaoqi would never be acquired by Aofei. Because of Tencent's acquisition of Qidian Chinese Network in recent years, I always thought that You Yaoqi's only safe way out was to follow Tencent. But now it seems that my idea is wrong, because Tencent has Tencent Comics, which is doing very well.

But being good doesn’t mean you are the best in the animation industry!

Today we are not talking about Tencent, but about Guangdong Aofei Animation Culture Co., Ltd. This name may be unfamiliar to everyone, but it doesn't matter, just understand what I am going to say next. This company was not called "Aofei" many years ago. The prototype of this company was established in 1993. In just over 20 years, it has accomplished the most difficult feat in China's animation industry. This company once sold its toys all over the country. It has close commercial cooperation with Bandai of Japan and Disney of the United States. It has purchased the peripheral copyrights of Ultraman and Pokémon, which means that all such peripheral products in China are produced by this company. The most famous products of this company are produced in our childhood, that is, four-wheel drive cars and yo-yos. The brand of this company more than ten years ago was well-known to everyone. I once compared it to China's Bandai and China's Toei. That's right, this company is Guangdong Audi Toys Industrial Co., Ltd., Audi Double Diamond, my partner, you should all remember it!

Do you still remember "Audi Double Diamond My Partner"?

Now we can talk about why Tencent is not the strongest in the animation industry. First, let's talk about what Tencent has been doing. Tencent wants to integrate IP resources, so it has made some animation content and strives to create a full-platform pan-entertainment industry such as games, novels, animation, and film and television. Therefore, it has made frequent big moves in recent years, buying copyrights and expanding. It seems to be the savior of the future of domestic animation, but in fact, it has a stroke, but it still lacks the stroke.

Of course, the “not the strongest” here does not mean that Tencent cannot compete with other companies, but for Alpha Animation, Tencent is really “everyone present here”. Why do you say that? We know that Tencent is now engaged in the pan-entertainment industry, but this project was just established last year and has been started for less than a year. The biggest weakness of Tencent compared to Alpha Animation is that it has not entered people’s real life, because since Tencent started its business, I have not seen a store selling Tencent penguin plush toys. But Alpha Animation has done this. It sells its toys all over the country, its animations are broadcast on TV, and it has purchased the copyright for foreign animation peripheral production. Its only weakness compared to Tencent is that it does not have a strong network platform for promotion. However, on the road of the animation industry, Alpha Animation has basically completed the replication of the Japanese animation industry chain, from children's animation to juvenile animation, from TV broadcasting to disc sales, from selling copyright peripherals to purchasing copyright production peripherals, and all this has been completed many years ago. Can't this be boasted?

The Fire Boy Wang Ling's yo-yo became popular all over the country. Do you still remember the Fire Silver Lightning?

The total output value of China's animation industry is second only to games. This is data obtained very early. The relationship between the two is about 120 billion and 100 billion (if I remember correctly), which is very similar data. Some people say that this is the result of national support. Do you really believe me? This is obviously the credit of Pleasant Goat and Bears. If you are not used to this number, you can go to the entrance of the elementary school and look at the toys, pencils, and erasers sold in the store and you will understand. If you still don't believe this number, you might as well take a look at the four-wheel drive cars and yo-yos you collected back then. These are your contributions to the Chinese animation industry, and they are also the changes that are happening to it now.

Perhaps your impression of Alpha Animation is still on Pleasant Goat, however, Pleasant Goat's production company, Guangdong Original Power Culture Communication Co., Ltd., was acquired by Alpha in 2013. Alpha's works include Fire Boy King, Balala the Fairies, Super Hunter Kaineng and other animations. The former once made yo-yo popular all over the country, the new animation painting level of the middle one ranks among the best in the country, and the models produced by the latter are comparable to Japan's Bandai Gundam (no exaggeration), Audi Double Diamond's toy products are really fascinating and of high quality, but as the saying goes, quality builds credibility, and Audi did a very good job in this regard back then.

Balala the Fairies: Dream Melody's painting quality is comparable to that of Japan

Is it good or bad that Pleasant Goat's parent company acquires You Yao Qi ? The acquisition is a good thing Aofei's acquisition of You Yao Qi is a contribution to the future of domestic animation. After all, animation can only help it develop if it forms an industrial chain, which Aofei has already done. The acquisition is a bad thing After all, there will only be 100,000 Pleasant Goats and 100,000 Boonie Bears in the future. There is no future for domestic animation. people people

What is the significance of Aofei's acquisition of YouYaoQi, and what impact will it have on China's animation industry?

I think it is of great significance. We have talked about the sales potential of Alpha Animation and Toys in peripheral products before. Tencent cannot compare with it. Of course, if you say that Alpha Animation and Toys is an online communication platform, it is definitely not as good as Tencent, but Japan did not have the Internet back then. The Japanese animation industry chain was formed in the era of television without the Internet. Although the Internet can accelerate this process, there is no doubt that Alpha Animation and Toys has achieved success. Moreover, the Internet platform is the easiest platform to cooperate with. If you really want to promote it, you can easily achieve your goal by investing money. It is not difficult. On the contrary, in the field of peripheral toy sales, there is no second Audi Double Diamond in China, just like there is no second Bandai in Japan.

Kaineng models are very popular even in Japan.

Therefore, the acquisition of YouYaoQi by Aofei is a major event for the Chinese animation industry. The comic content of YouYaoQi is biased towards teenagers and adults. If it accepts the support of Aofei’s funds, maybe one day you will see a weekly comic magazine in China. You will see animations adapted from YouYaoQi comics on TV, possibly in the late night slot, and see domestic animations broadcast on Douyu. You can see genuine domestic animation peripherals in animation peripheral stores. In the future, you may not see all Pleasant Goat at animation toy exhibitions. The stationery your children buy may be replaced with the image of Muscular Nezha (although it is not very good). Copyright income will also increase the income of authors. Increasing the income of authors means that more cartoonists will invest in this industry and produce more high-quality content. I think this is the correct development direction of the Chinese animation industry, rather than everyone copying and making money and leaving.

Regarding the acquisition of YouYaoQi by Aofei, I think we should not look at people with tinted glasses and think that others are naive. Aofei's experience in the sales of peripheral toys may lead the Chinese animation industry to a new height. These are all foreseeable. As for YouYaoQi, I think creation is everyone's right. It is definitely a good thing that Aofei can provide an excellent environment. YouYaoQi has rarely promoted the website on a large scale in recent years due to various problems, and there are not many new users joining. As an original comic base, it is really a bit unreasonable. I hope that with the investment of Aofei, YouYaoQi can complete more cooperation and publicity, promote the works of this site, make a living for the authors, and produce more high-quality works.

I believe that we will be able to see the physical comic book of "Hinabee" and all the character peripherals in the future!