CATDOLL: Japanese netizens discuss: NICONICO click rate has nothing to do with BD sales

Word of mouth is very important for an anime work, and in Japan, the click rate and praise of new episodes broadcast on the NICONICO website often affect the direction of online public opinion. However, recently some netizens pointed out that in fact, the click rate of NICONICO has nothing to do with the sales of discs.

DAWY@ふたけ Winterコミ出たい@dot7

NICONICO's videos, from my point of view, the click rate is:

Around 50,000 – not very popular

Around 100,000 – lack of topicality

Around 150,000 – still a popular work

About 200,000——Topic works

More than 250,000 - can be called hegemony

However, in fact, the hit rate has nothing to do with the disc sales. For example, the hit rate of "Gakuen Lonely Island" is around 700,000 to 1 million, which is 3 or 4 times the general hegemony standard. With such a level, I began to think that it might have some positive impact on the disc sales, but I found that it was not the case. Speaking of which, "Shirobako", which sold 10,000 discs, only had a hit rate of around 250,000.

Feitong@ごちうさrefugee@higiri_4869

Let me give you an example that is exactly the opposite.

NICONICO Click Rate

717200 Charlotte

1195000 Umaru-chan: Hima-chan

2505000 "Gakuen Island"

Initial disc sales

7406 Charlotte

4469 "Himu-chan: Umaru-chan"

1308 "School Island"

Many netizens complained about this, saying, "It turns out that people who watch movies on NICONICO don't buy the discs!" "So what's the point of having good reviews but no box office success!" "The percentage of people who contributed to the click rate of "Gakuen Lonely Island" who bought the discs is less than one thousandth~" It's no wonder that some people joked, "It seems that for future development, we should analyze why there is such a situation where NICONICO has high clicks but no sales."