CATDOLL: A Japanese university professor pointed out that the animation industry faces seven major challenges: money is not as good as connections

We all know that the situation of the Japanese animation industry is getting worse and worse. Various data and situations also show that the situation of the animation industry is not optimistic. From the white paper report published by the Japan Animation Association in 2014 to the sudden bankruptcy of Manglobe, the animation producer of "The World God Only Knows", the Japanese animation industry has been bearish for the past year. Now Japanese university professor Tsutomu Kono directly pointed out the seven major problems facing the Japanese animation production industry, and these seven problems have put the future of Japanese animation into a seemingly unsolvable vicious circle.

The seven major issues are:

1. The animation production, sales and distribution system of the animation production company is too risky.

2. One season of animation (broadcasting time is 3 months) is added.

3. The planning TV stations prefer large animation production companies that can handle the increase in the number of animation productions.

4. The number of animation companies accepting production commissions with fixed amounts is increasing. In order to speed up the work, they have to recruit more staff, but they have no bargaining power, which has become a vicious cycle.

5. The sharp increase in voice actor performance fees has squeezed the funds available for drawing animations.

6. The sales of CDs and software continue to decrease.

7. The rights of original authors and voice actors in animation production increase.

The professor believes that these seven problems have led to the phenomenon that Japanese animation production companies are now facing extremely high financial risks, but they have to take on a lot of animation production work. Japanese animation production companies are now in a dilemma. Once the number of orders is reduced, their company's capital chain may collapse. Everyone is now robbing Peter to pay Paul. A more embarrassing problem is that even if a work is popular when it is broadcast, with the increasing number of animation productions, the audience will start to pay attention to the next season of animation after the animation is about to end. Think about it carefully. Do you remember what you watched in the new episodes in July? The audience diverts their attention from one animation to another, and it is impossible for an animation to condense into a core fan group, and it is difficult to form a market.

Nowadays, the popularity of many animations is overly dependent on the voice actor lineup, which means that the animations will only gain popularity when they are broadcast. After the broadcast, the audience will follow the voice actors, and the animation will be forgotten in the corner. If it is an animation adapted from a light novel or comic, it can still rely on the original work to maintain its popularity after the broadcast. As for the original animation, it must rely on various voice actor radio programs to maintain its popularity after the broadcast. Once the broadcast of the animation is stopped, the original work will be forgotten immediately. One week after an animation ends on the Japanese Internet, the amount of related discussion will drop by 50%. This is the unsolvable situation that the Japanese animation industry has to face.