CATDOLL: Zeng Xiaojian: Dimensional changer "Exploring for you through love"

Zichuan Culture Communication (Shanghai) Co., Ltd. (ACG Alliance) takes the two-dimensional culture as its core, and is committed to the most professional, distinctive and representative two-dimensional pan-entertainment cultural project management, striving to create a two-dimensional pan-entertainment cultural ecosystem. The ACG Alliance includes three major sectors: online, offline, and film and television, involving six branch businesses: exhibitions, film and television, online APP, artists, overseas, and music. With "ACG Anime Music Festival, ACG Anime Game Exhibition, and ACG Martial Arts Conference" as the three main lines for national tours, the annual two-dimensional festival "ACGM Shanghai International Anime Game Music Festival" is very popular and recognized by people from all walks of life. The ACG Alliance is determined to become the first two-dimensional unicorn with offline service advantages, and gradually expand its online content business to truly become a comprehensive industry benchmark enterprise.

Zeng Xiaojian, CEO of Zichuan Culture Communication (Shanghai) Co., Ltd.

introduction:

2016 is drawing to a close. As the post-90s and post-00s generations gradually integrate into the social wave, from the margins to becoming the benchmark of individuality and self, the core ACG users have become increasingly mature, with a user scale of 70.08 million, and the number of pan-ACG users has reached 100 million. With the increasing prominence of animation IP operations and the continuous penetration of animated films, ACG, as a unique industrial culture, has quickly occupied the Chinese market.

From passion to entrepreneurial inspiration, ACG Dream Road Dimensional Transformation

Zeng Xiaojian, CEO of ACG Alliance, is a young entrepreneur born after 1985 who has a passion and persistence for the ACG world. He has been thinking about entrepreneurial inspiration since college, and he has a special affection for the ACG world. ACG Alliance has been established for more than three years. On the one hand, Zeng Xiaojian examines this industry from a sentimental and emotional perspective, feels the inner spiritual world, pursues dreams, and creates a pure land. On the other hand, rational analysis of the market allows him to constantly transform himself, continuously improve his potential on the way to entrepreneurship, and hone his abilities with everyone. ACG Alliance has gradually accumulated high-quality resources and explored artist technology, ACG film and television, anime music, etc. from the beginning, focusing on offline performances and entertainment, and has formed a unique core advantage. And combine its own concepts and ideas into the industry field to amplify the value of China's ACG culture. In such a cultural market environment, ACG Alliance has gradually transformed from a service provider to an industry transformer.

In Zeng Xiaojian's mind, the Chinese two-dimensional world has always been a form centered on Japanese ACG culture, which has gradually evolved into Chinese martial arts and ancient style culture; it has even added some American Marvel culture, including some Korean comics, to form the early Chinese two-dimensional culture. However, three-dimensional culture is mainly the interactive content between multiple resources formed by conscious culture in reality, virtuality and reality. There are many two-dimensional companies in the current market, which use their own two-dimensional content to integrate with the three-dimensional world and innovate new content, resulting in overlapping resources, expanding new user channels, and promoting the development of industrial clusters. In other words, in the early stages of China's two-dimensional world, it is necessary to realize it through a mature market economy model. This new form of two-dimensional culture is gradually breaking through barriers and transforming the dimension.

Because of love exploration, change for you

Changing core values: exploration and ingenuity go hand in hand

ACG culture originated from Japan. Since the implementation of the "culture-based nation" strategy, the government has been actively developing creative industries, and creative industries with animation, games, music, etc. as the main body have developed rapidly. This cultural craze quickly swept across China, forming the current early Chinese two-dimensional culture. From the perspective of the domestic two-dimensional content consumption market, China still accounts for a relatively low proportion, and countries such as Europe, the United States, and Japan have taken more measures in the development of cultural industries. For example, the United States has promoted the development of the cultural industry by implementing the dual strategies of "free market" and "intellectual property protection".

The animation industry abroad has formed a relatively mature industrial chain. The Japanese animation industry is completely market-oriented, with production and marketing completely separated, and the market's elimination and screening mechanism avoids industrial risks; although there is still a clear gap between China and foreign animation industries, this also means that there is potential space and opportunities for progress in my country's animation industry. The ACG Alliance started with offline performances. Along the way, there were sadness, laughter, and bitterness, but most of the time was warm and happy. Zeng Xiaojian's eyes were full of determination when he mentioned these. He frankly said that a pleasant mentality is crucial to the road of entrepreneurship. The core value is right in front of us. As long as we move forward down-to-earth, keep an eye on every accessible breakthrough point, enjoy the process, and constantly absorb nutrients, we will gradually change the core value concept and explore and go hand in hand with craftsmanship.

The ACG Alliance was the first to introduce three-dimensional stars into offline performances. Big three-dimensional stars such as Jiro Wang, William Chan, Xu Song, and Joker Xue all admitted that they like two-dimensional content very much. This has greatly promoted the interaction between two-dimensional and three-dimensional users, enhanced the mutual integration between fans, provided better services to core user groups, and created core value concepts for the company itself.

ACG Alliance staff photo

The 2D Unicorn team has attitude

Speaking of the advantages of the ACG Alliance, Zeng Xiaojian's face was full of joy. In every event and every section, the ACG Alliance will do what it wants to do seriously, and complete every link steadily, accumulating a huge amount of offline resources. A city, a region, and a carrier have all left traces of the ACG Alliance's battles. As an outlet for offline activities, in the process of serving each other with many two-dimensional enterprises, media, and channel platforms, grafting and enhancing brand value, this young team is walking on the diversified two-dimensional tree-lined path with attitude.

Zeng Xiaojian said that the core development direction of the ACG Alliance in the next two to three years is mainly divided into two aspects; the first direction is to build the consumption content scene of the two-dimensional users from the vision at the beginning of its establishment. For example, the offline section completes each event with the most rigorous attitude, and multiple small branches of activities are built into a large framework to form a complete and huge individual. Just like the two-dimensional festivals held in countries such as Japan and the United States, the two-dimensional culture makes the city and users happy, and the scene is unprecedented. "Although this matter will have many difficulties and many unknown factors, but for four years of national tours and national offline activities, we will always stick to this matter to the end. I believe that in the future it will become a strong coexistence of economic value and social value," Zeng Xiaojian said ambitiously.

Another direction is to enter from offline, accelerate the expansion of the two-dimensional content industry, and position the direction into the two-dimensional network structure, that is, the so-called two-dimensional film and television sector. The "Painting Rivers and Lakes: The Bad Man" produced by iQiyi was popular online some time ago. It is a case of live-action painting and film two-dimensional plot content. Once the show was broadcast, it received a lot of praise and recognition from users. This shows that the two-dimensional content IP has become another great production area at this stage. The ACG Alliance is not behind in the two-dimensional film and television IP. It cooperates with well-known film industry partners and film industry institutions, and quickly integrates into them, which has been recognized and agreed by film industry professionals.

In addition, Zeng Xiaojian introduced that "Zhang Wenbo, Ms. Chen Hao and many other film and television commercial producers have given strong support to the entire film and television sector of the ACG Alliance. Including Mr. Yang Lei, the director of "Nine Regions Sky City", Mr. Ding Wei, the director of "Addicted", and several other producers and executive directors of major dramas. Their recognition of the transformation of the entire two-dimensional culture into live-action film and television makes us think that this path is worth exploring."

ACGM Shanghai International Animation, Game and Music Festival

Who will compete with ACGM in the annual 2D festival?

The two-dimensional culture represents an era and is a symbol of modern young people. From January 1 to January 2, 2017, the annual two-dimensional festival ACGM will be held at the Shanghai New International Expo Center. For the ACG Alliance, this festival represents the transformation of the new era and the breakthrough of the new era. This year's ACG Golden Ying Awards was initiated by the ACG Alliance, and hundreds of companies nominated and voted for comprehensive awards such as two-dimensional animation, music, and web dramas. The first ACGM Golden Ying Awards ceremony in 2016 was attended by guests such as Jiro Wang, the director of "The Return of the Great Sage" Jin Dayong, the producer of "The Legend of Sword and Fairy" Zhang Xiaoquan, and the producer of "Sword III" Guo Weiwei. The number of live viewers on the entire network exceeded 2 million! The ACGM Shanghai International Animation, Game and Music Festival will become the "Oscar" of the two-dimensional world in China. Use new live content to cater to the preferences of young people and create an annual festival with a healthy and hot atmosphere for them.

Popular guests made a gorgeous appearance, and male and female gods gathered in Shanghai! There were also well-known voice actors interacting on the spot! [ACG musicians] Mingyue, Ace, Manhan Banquet (Xiao Yiqing, Goddess, Lixia, Alpaca, Skylark, Teman, Lao Ganma, Li Wenxiang), Xuanshang, Pai Gu Jiaozhu, MARIO, RaJor, Oh Lou QAQ, Ren Yi Da Ren, Wu En, YOJI, You Kemao, Watermelon KUNE, Feichuan Lingyan, Ryu Xiedaochang, Cucu, Huanger, KBShinya, An Che, Cou Shi, Hamster, Yueli, Yomao [Coser guests] Xiaomeng, Xiaoyu, Cai Cai, Minxuan, Xiong Qi, Lengleng, Xilou, Qudou, Doudou, Mozi, Shamo, Wenni, Belladonna, Xiao F [Well-known voice actors] Qiao Shiyu, Ji Guanlin, Ajie, Bianjiang, Youwu Yueshan, Heishi Minoru, Kamexianren [Japanese guests] Huatan, Shezu... Stay tuned! Break the severe cold and set the Magic City on fire!