CATDOLL: "The Legend of the God" IP Strategy Conference Concludes, ACGN Sets Sail in Full Swing

On January 15, the popular fantasy IP "The God of Refinements", adapted from the novel written by Enci Jietuo, held an IP strategy conference at Shanghai 1933 Laochangfang, marking the comprehensive development of "The God of Refinements" into pan-entertainment. Oriental Two-Dimensional CEO Chen Shuo, Changdu Vice President Chen Wangzhi, Guangzhou Youai CEO Yuan Xionggui, Yin Shangyue CEO Xiong Meidongfang, the original author of the novel Enci Jietuo, Ningdong Vision CEO Jie Ning, Yunmuhou CEO Su Minhao and other authoritative representatives from various industries attended the conference and expressed their development plans and expectations for "The God of Refinements" in various directions. In addition, the conference also attracted dozens of senior two-dimensional media and partners such as NetEase Comics and ACG Alliance.

The IP of "The God of Refinement" covers the entire industry chain of the second dimension

Chen Shuo, CEO of the conference organizer Dongfang 2D, first addressed the audience and gave a speech. Chen said that a high-quality IP is an IP that can radiate to the entire pan-entertainment industry chain, including animation, film and television dramas, games and peripherals, and can have explosive points in each industry chain. He also proposed that game licensing is an especially important link in the entire pan-entertainment industry chain, because the novels, comics, animations, and film and television dramas at the front end of the IP pan-entertainment industry chain are all large-scale capital investments with little return, so the last link, the game, is the most critical link in the capital recovery. Only with the financial income of the game as a guarantee can the front industry chain be fed back and the entire pan-entertainment ecological chain be kept balanced. After completing the 10 million game license, "Bai Lian Cheng Shen" has embarked on the road of comprehensive development in the pan-entertainment field and is expected to become the top domestic high-quality IP in 2016.

How does a sparrow turn into a phoenix and become a god through hundreds of trials?

The press conference was followed by a speech by the author of the novel Enci Jietuo. He said that he was in a period of confusion two years ago, and by chance he met the current editor-in-chief of Android Reading, "Qian Jiangyue". After trying to send the first chapter to Jiang Da, he was chosen and began to write "Bai Lian Cheng Shen" on Android Reading. He started writing in the middle of 2014, and to date, it has reached 4.5 million words, which took a year and a half. Moreover, after climbing to the top of the Android Reading rankings last year, it has occupied the top spot on the best-selling list for more than a year, and has never given up the top spot on the monthly ticket list. In this way, he went from an unknown person to the leading star of the "Android Reading" platform.

Enci also expressed his views on IP. From a creator's perspective, the core of a good IP is content. From the perspective of popular novels, the content of the novel is to attract readers firmly. Some content is like water, which allows readers to drink it to quench their thirst and read it when they are bored; some content is like tea and coffee, which can make readers addicted and must read it when they are free; and some content is like drugs, which can make readers forget about food and sleep to read it! Although the last metaphor may be a bit exaggerated, he hopes that his work can reach this level!

How did "The God of Refinement" explode in the entire ACGN industry chain?

Authoritative representatives from various 2D industries expressed their plans and opinions on "The God of Refinements" and subsequent works in the subsequent press conference.

Novel: The first speaker was Mr. Chen Wangzhi, Vice President of Fuzhou Changdu Technology. He expressed his confidence in the strong cooperation with Dongfang 2D in IP incubation, and he would make further investment in the development of "Bai Lian Cheng Shen" in various fields of pan-entertainment in 2016. In addition, "Android Reading" has just signed a contract with "Jin Yong of the Internet Literature World" Zhenxie, and his new work "Fei Wo Wu Dao" has been exclusively serialized on "Android Reading", and it has become the number one in the overall reward list of the platform in just 3 months.

Chen Wangzhi also continued to reveal that the company has reached a cooperation with Oriental 2D to jointly operate the IP incubation work of "If I Had No Justice", and the company has begun planning to establish a film and television subsidiary, striving to develop "Refined to Become a God" and "If I Had No Justice" and subsequent new works towards the direction of highly influential film and television IPs such as "Nirvana in Fire" and "The Journey of Flower".

Teacher Chen Wangzhi of "Reading Technology" is giving a speech

Games: Games are a vital part of the pan-entertainment industry chain. Yuan Xionggui, CEO of Guangzhou Youai, also made a speech that became the focus of the conference. He said that the company was founded in December 2011 with the goal of "building a first-class mobile game development company in China". In just 4 years, it has become a listed company. The company's main game content themes are fantasy cultivation and martial arts, which just fits the "Refined God" that has just been signed. The company has five studios, four R&D departments and a self-operated game platform "9133 Game Platform". The company has many mobile games with monthly turnover of over 10 million. From January to June 2015, it achieved a revenue of 85.049 million yuan and a net profit of 26.4433 million yuan. Mr. Yuan said that the company's net profit in 2016 will not be less than 120 million yuan, and "Refined God" will be built as the main product this year. He hopes to work with all the companies present to make "Refined God" a national IP throughout ACGN.

Mr. Yuan Xionggui, the "Guangzhou Travel Love" is giving a speech

Animation: The animation production company of "The Refinement of God" is Beijing Ningdong Vision. CEO Jie Ning said that before cooperating in the animation production of "The Refinement of God", Dongfang 2D COO Qiqi said to him, "What we need to do is to have done more than half of it while others are still discussing it." We share the same view. The guests jointly create a national IP. There must be a tacit understanding like this that guides us together. After carefully reviewing the comics and novels of the IP, we will retain the originality in the production of the animation, and the animation settings will also maintain the original style in the comics, and the character binding animation. We will do our best to create such a strong IP with Chinese style throughout ACGN, so please stay tuned.

Web drama: The web drama production company of "The God of Refinement" is "Yunmuhou". Its representative web dramas "Social Lover", "Spy Schoolgirl" and variety show "Weird Sex" are all on the popular rankings of Youku and iQiyi. Mr. Su Minhao, CEO of "Yunmuhou", said that the web drama model has become more and more popular in recent years, and a large number of IPs have also become popular, such as "Never Expected" and "Diaosi Man" in the past and "Go Princess Go" in the recent past. The number of web dramas each year has also increased exponentially.

The concept of "low-cost, rough" web dramas that everyone once knew has gradually faded. Young people have become the main target audience of web dramas because of their strong acceptance. In addition, due to the huge market of young people, the ratings of web dramas have exceeded those of film and television dramas. For example, the recent LeTV self-produced web drama "Go Princess Go" has a much higher click rate than LeTV's main promotion "Legend of Miyue". President Su said that the company has plans to produce several web dramas in 2016, and "The God of Refinement" in cooperation with Dongfang 2D will be the first and most important work this year. Please stay tuned.

Mr. Su Minhao from "Behind the Cloud" is giving a speech

Music: Beijing Yin Shang Yue Culture is one of the strategic partners of Dongfang 2D. They had in-depth cooperation when Dongfang 2D incubated IPs such as "Qin's Moon" and "Little Ali". Now they are mainly responsible for the production of audio comics of "Bai Lian Cheng Shen", as well as the production of the theme songs of the animations and voice work such as dubbing. Xiong Meidongfang, CEO of Yin Shang Yue, said that the serialization of the audio comic "Bai Lian Cheng Shen" has been updated four times since October last year. In these four short months, we have held countless meetings and discussed and consulted senior people. The quality of the work has been significantly improved and has made a qualitative leap. From the simple comic dubbing at the beginning to the current dynamic comic form, this process from scratch, the hardships and fun in it, always inspire the hearts of team members.

In addition, Mr. Xiong revealed that the theme song of "The God of Refinement" has been completed and will be released before the end of the year. The theme song will be sung by Luo Zheng's CV, Ryohiko Hikawa (lead singer of TAMAYA band). In addition, Mr. Xiong also said that Yin Shangyue has a wealth of foreign voice actor resources, and the audio comics and animations of "The God of Refinement" will be exported abroad to let foreign audiences understand the excellence of our Chinese animation IP.

"Bai Lian Cheng Shen" mobile game license 10 million yuan

The last and most important part of the conference was the signing ceremony for the game license of "Bai Lian Cheng Shen". The signing ceremony was jointly signed by Chen Wangzhi, Vice President of Changdu Technology, the copyright holder of the novel, Qiqi, COO of Oriental Second Dimension, the IP incubator of the comics, and Yuan Xionggui, CEO of Guangzhou Youai, the producer of the game. At this point, the 10 million yuan game license of "Bai Lian Cheng Shen" was officially completed. We look forward to that in 2016, with the efforts of various companies in the industry, "Bai Lian Cheng Shen" will truly become a top domestic IP.