CATDOLL: Station B suddenly announced that the membership system is officially launched with an annual fee of 233 yuan

Bilibili (B Station), a domestic video website, has always been supported by many netizens for its concept of no ads and no fees. Although it has had a contracting system and a small amount of advertising before, it has had little impact on most users. However, last night (October 9), without any prior notice, B Station officially launched a VIP membership system called "Big Member", and this VIP membership system is charged, 25 yuan a month, and an annual fee of 233 yuan.

It is reported that this is specially launched to optimize the user experience. In recent days, B Station has also taken strong measures. On the basis of increasing the number of servers, it has limited the user cache speed during peak hours (8 pm to 12 am). Specifically, except for LV5-LV6, the cached videos of other levels of users will be affected during this period. At present, the relevant benefits of B Station's premium members have also been introduced. Premium members can enjoy the benefits of "titanium alloy picture quality" (1080P native resolution video), emoticons in the comment area, and independent header pictures in the space. In addition, annual members can also enjoy B coin rebates, red nicknames, game welfare packages, peripheral discounts and other benefits.

The "VIP" service of Bilibili is a network value-added service established by Bilibili in its Bilibili Danmu website and its software client. The VIP service adheres to the following tenets: to provide users who become VIPs with a variety of more complete online and offline value-added services, and to promote mutual exchanges between VIPs and bilibili. Bilibili stated that the bilibili VIP service will not affect all existing free services of Bilibili Danmu website and will guarantee the service quality. The bilibili VIP service coexists with the existing formal membership service system of Bilibili. The service period of VIP cannot be transferred between bilibili user accounts.

However, netizens were quite shocked by the sudden launch of paid membership on Bilibili. At the same time, they also noticed that, apart from the ability to guarantee high-definition quality playback, the other "benefits" seemed a bit tasteless, so many people were also in a wait-and-see state. But we have to admit that as the number of people on Bilibili increases, in order to ensure the viewing experience of core users, launching a membership system is one of the most effective ways to maintain the operation of the website and generate income without a large number of videos or web ads. The main question at present is how many core users of Bilibili will pay for it. Anime Star will continue to pay attention to the follow-up news about Bilibili members.