CATDOLL: Station B launches a membership system with an annual fee of 233 yuan, which has caused heated discussions

I believe many of you have had the experience of racking your brains to answer 100 questions correctly in order to become a member of Bilibili. However, starting today, if you want to become a member of Bilibili, you only need to "recharge your faith".

Bilibili officially launched the "Premium Membership" system today. The fees are divided into three types: monthly, quarterly and annual. The specific fees are 25 yuan for 1 month, 68 yuan for 3 months and 233 yuan for 12 months. Correspondingly, there will be exclusive benefits after becoming a premium member. Users can enjoy "Titanium Alloy Picture Quality" (1080P native resolution video), emoticons in the comment area, and space independent header pictures on Bilibili. In addition, annual members can also enjoy additional benefits such as 5B coins rebate per month, red nicknames, game welfare packages, peripheral discounts, etc.

Because today is October 10th, which is the legendary "Moe Festival", there are exclusive benefits if you purchase a membership today. For example, annual members can receive a cute gift worth 10,100 gold/silver melon seeds at the live broadcast venue, as well as some limited-time discounted peripherals.

At the same time, Chen Rui, chairman of Bilibili, said on Weibo that the launch of "Premium Membership" will not affect the existing functions and experience of Bilibili. In order to express gratitude, "Premium Membership" has been given to all users who have contracted animation dramas before October 9. So friends who have contracted animation dramas can check whether they have quietly become Premium Members. It seems that the level of gift varies depending on the degree of contracting.

However, this move by Station B still sparked heated discussions among netizens. Although the setting of 233 yuan has a very two-dimensional feel, many netizens still think that it is a bit high compared to the annual fee of Youku Tudou. Some netizens said that there is no problem with "recharging faith", but they hope to have more matching benefits, such as purchasing more excellent animations, controlling the quality of barrage, etc., to increase membership income. After all, Station B started with barrage, and many people initially came to Station B because they liked the feeling of chasing animations in the atmosphere of barrage. Now other video websites are also buying animation copyrights and adding barrage functions. If Station B cannot maintain its own characteristics, it may lose some users.

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