CATDOLL: Having substance doesn’t necessarily mean people will appreciate it. Being cute is the way to go nowadays

Nowadays, there are a lot of new animations appearing every quarter. Among these many animations, if you want to have a good sales volume for your work, it is not just about how great your animation production is or how perfect your storyline is. Often, you will be ahead or behind others in the selection of themes at the very beginning!

So what kind of subject matter is good? So some netizens began to discuss why "animations with connotations are not as good as those that are purely cute?"

Mingmae: Mingwu しさん Submission date: March 21, 2016

I recently looked at the sales charts and it seems that the ones that are at the top are usually pure cute movies. However, the ones that I think have more connotations and are very rigorous in plot often have violent deaths. Why is that?

Mingmae: Mingwu しさん Submission date: March 21, 2016

This reminds me of the very good sales of "Is the Order a Rabbit?". To be honest, this may have something to do with the change in people's demand for animation. Now people either want to be inspired by a work or just relax. So being cute is the best.

Mingmae: Mingwu しさん Submission date: March 21, 2016

Mainly, there are some works with good plots now, but if I were asked to watch them again, I would definitely refuse. But if the characters in a cute movie are very cute, I can take it out and review it when I have nothing to do, and I won’t feel pressured.

Mingmae: Mingwu しさん Submission date: March 21, 2016

Nowadays, some so-called anime fans always say they want to pursue the content but they never buy the discs. So naturally, the sales volume is not high. However, the otakus love those cute works and are willing to spend money (including peripherals), so the sales volume is high. Whose fault is this?

Mingmae: Mingwu しさん Submission date: March 21, 2016

In fact, it is not necessarily true that works that are purely cute will sell well. Look at this season of Kyoto Animation's animation, isn't it destined to be a huge hit? Even if it is cute, there needs to be enough plot support to make it work.

Mingmae: Mingwu しさん Submission date: March 21, 2016

What is the key to a plot that is considered to have substance? I have watched Puella Magi Madoka Magica and I think this work is the best one that combines cuteness with substance. That is why it sells very well. It is impossible for otakus to buy into a plot that only has empty characters. It must be based on a plot. Even the one you mentioned, "Order a Rabbit", isn't it also a story that makes people feel comfortable?