CATDOLL: The second season of "Brave Adventure" has achieved great success in both popularity and word of mouth

At 10 a.m. on March 25, the second season of "Brave Adventure", a global adventure-themed 3D high-quality Chinese animation, which has accumulated over 300 million views on the entire network in the first season, officially started broadcasting. As of now, the first episode of the second season has received over 4 million hits on the entire network, which has completely ignited the enthusiasm of the fans.

Behind the popularity: plot, character setting, subject matter

"Brave Adventure" is a new pan-entertainment star IP creation practice case jointly launched by Tencent Games, Tencent Animation, Pixel Software, and Nanpai Sanshu in 2015. Since its inception, "Brave Adventure" has been working on multiple fields at the same time, laying out animation, comics, novels, mobile games and other multi-terminal products, and has achieved remarkable results. Among them, the animation has accumulated more than 300 million views on the entire network, becoming the undisputed star product in the suspense theme of Chinese comics in 2015. The launch of the second season has also achieved a double harvest of clicks and word of mouth.

Promotional image for the second season of "Brave Adventure"

The popularity of "The Brave Adventure" is inseparable from the high quality of the product itself and the insight into the needs of fans. In terms of plot, "The Brave Adventure" not only has exciting hardcore fighting, but also incorporates a lot of suspense and exploration elements, which allows fans to feast their eyes in the suspenseful plot advancement; the animation character design fully demonstrates the style that Nanpai Sanshu has always been good at, with all kinds of characters appearing in a cold and handsome, cute and funny, and knowledgeable; and in terms of subject matter, "The Brave Adventure" has pioneered the suspense theme of Chinese comics, and even further, the protagonists' adventure vision has extended to the mysterious world around the world.

The second season has just started, and fans have already started heated discussions on social media about the life story of the character "Shen Tu" and the origin of the "top-secret instrument". The new looks of the protagonists have also caused quite a stir among fans. Behind all this, only the quality of the animation can drive it.

The underlying reason: the copyright committee mechanism has begun to show results

Behind the high expectations of fans is the unique IP symbiosis creation model of "Brave Adventure". Tencent Games, Tencent Animation, Pixel Software, and Nanpai Sanshu made joint decisions based on their respective professional advantages, deeply analyzed fans' needs, and built a unique and complete adventure world step by step.

Unlike other IP products, "Brave Adventure" knew very clearly from the beginning what form and content it would appear in. At the UP2016 Tencent Interactive Entertainment Annual Conference that has just ended, "Brave Adventure" officially announced the establishment of a "Copyright Committee" with three parties as main members, which completely institutionalized the IP copyright operation mechanism.

Copyright Committee of Brave Adventure

Under the supervision and management of the Copyright Committee, Tencent will continue to leverage its advantages in big data analysis and fan operations. IP architect Nanpai Sanshu will be deeply involved in the quality control and maintenance of various products to ensure the overall unity of the worldview. Pixel Software will continue to polish animation and games based on its own R&D advantages over the years. After a year of cooperation, the three parties have a better understanding and intend to make "Brave Adventure" a high-quality pan-entertainment IP in the industry.

For more relevant information, please pay attention to Anime Star: Brave Adventure Zone

Looking ahead: The second season of the popular IP is worth looking forward to

IP fever continues. In 2015, Brave Adventure, with its leading symbiotic model, continued to be popular after a year of operation. The animation has accumulated good user reputation and many loyal fans. The operation mechanism behind it has been thoroughly upgraded, and the launch of the "Copyright Committee" has set a precedent in the domestic Internet field.

Judging from the achievements of the second season of the animation "Brave Adventure", the launch of the "Copyright Committee" indicates that IP copyright operations will inevitably make more institutional explorations in the future, which is almost an indispensable basic guarantee for any super IP. In addition to the animation, at the UP press conference, Tencent Interactive Entertainment also announced that the new mobile game "Brave Adventure" will be launched soon. Based on the accumulated experience of past animations and the in-depth control of fan operations, we have reason to expect that this unique IP will give birth to more high-quality products in the future.

For more relevant information, please pay attention to Anime Star: Brave Adventure Zone