CATDOLL: Annual output of domestic animations is declining, and experts say it has entered a period of quality shift

At the 12th China International Cartoon and Animation Festival held in Hangzhou, according to data from the State Administration of Press, Publication, Radio, Film and Television, China's annual animation output has dropped by half from more than 260,000 minutes in 2011 to more than 130,000 minutes in 2015. The transformation and upgrading has achieved phased results, and the development mechanism of China's animation industry with quality and efficiency as the core has been initially formed. Experts said: "The shift from focusing on scale and quantity growth to focusing on quality and efficiency improvement reflects the objective laws of the development of China's animation industry and is also in line with the trend and trend of the development of the world animation industry."

Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, said that China's annual animation output has remained stable at 130,000 minutes, and the transformation and upgrading has achieved phased results. The animation industry development mechanism with quality and efficiency as the core has been initially formed, and the positive effects have begun to be released continuously. In 2011, my country's TV animation output reached 261,444 minutes, almost three times that of Japan. Since then, the annual output has declined year by year, reaching 138,496 minutes and 134,011 minutes in 2014 and 2015 respectively, almost "halved". The annual animation output in Hangzhou, the permanent home of the animation festival, has also dropped from 34,000 to 35,000 minutes at its peak to 15,000 minutes last year.

Tian Jin also said that the State Administration of Radio, Film and Television will continue to firmly grasp the key of quality and efficiency and unremittingly provide favorable policy conditions and create a good market environment for promoting the transformation and upgrading of domestic animation and building an animation power. The Chinese animation industry has opened a new chapter and should focus on promoting the Chinese spirit, telling Chinese stories well, highlighting the Chinese style, and shaping Chinese brands. Let the Chinese spirit become the most distinctive temperament of Chinese animation, and let more wonderful stories of ancient China and contemporary China ride on the wings of animation art. Animation workers should respond to the call of the times and the expectations of the people with animation works with Chinese characteristics, Chinese style, and Chinese style, and create a number of Chinese animation brands with international influence, competitiveness, and high reputation.