CATDOLL: PPTV has started charging for animation membership. Can you accept this payment model?

CATDOLL: PPTV has started charging for animation membership. Can you accept this payment model?

Speaking of the animation payment system, it has been a long-discussed topic in China. Video platforms eager to realize their revenue have been scrambling to think about how to get users to open their wallets, but the results seem to be unsatisfactory, at least in terms of word of mouth, most users will not hold back. However, just recently, PPTV Animation's official Weibo account announced that PPTV's exclusive animation "Supreme Command" will open the member viewing function from the sixth episode. At that time, all paid members will be able to watch the animation one week in advance, and non-paid users can also watch the episode a week later.

PPTV's move can be regarded as a system that has been accumulated from the experience of Youtudou, iQiyi, Bilibili and other video platforms after wading through the muddy water. Recalling the charging systems of these video platforms, each episode of Youtudou can only be watched for five minutes, and the rest must be watched after paying to become a member; iQiyi's paid members can watch the last two episodes of animation a week in advance; Bilibili's animation contracting system allows you to pay a little money if you are willing to pay; and now PPTV's system that members can watch animations a week in advance after six episodes. Putting these charging systems together, I believe everyone has already figured it out. It turns out that Bilibili is really good!


For most people, even if they can watch an animated work for free for five minutes per episode, they still can't see anything.

However, in terms of the charging model, besides the contracting system of Station B, what kind of charging model can everyone accept? In fact, as far as I am concerned, I prefer the three-episode paid membership system. The first three episodes of an animation are free, and the fee starts after the third episode. This retains the user's choice of animation content. If they like it, they will pay to watch it to the end, and those who don't like it can choose other animations after three episodes. So for those who like animation, what kind of payment system do you think is more acceptable?

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