CATDOLL: Tencent’s first youth animation “Dream Summoning King” is coming and will be broadcast on all channels soon!

Since its announcement at the UP2016 Tencent Interactive Entertainment Annual Conference in March this year, Tencent's new big IP product "Dream Summoning Kings" has finally made new progress - the "Dream Summoning Kings" animation was officially announced today and will be launched on major children's satellite TV stations and major video playback platforms across the country from October 22.

TV stations and new media join forces to launch the animation "Dream Summoning King"

It is understood that the 40-episode cartoon "Dream Summoning King" will be officially broadcast on Shanghai Xuandong Cartoon Satellite TV on October 22, and will be broadcasted two episodes every night from 18:30 to 19:00. Starting from October 24, Beijing Kaku Children's Channel will also be broadcast simultaneously, and two episodes will be broadcast every night from 20:10 to 20:35. At the same time, major video playback platforms - Tencent Video, iQiyi, PPTV, LeTV, Mango TV, Youku Tudou, and Wasu TV will also broadcast Beijing Kaku Children's Satellite TV simultaneously, and update the whole network simultaneously.

As the first product form of "Dream Summoner King", this long-prepared animation has gone through layers of scrutiny, integrating sophisticated 3D technology in the picture and creating inspirational and adventurous themes in the story. It is also the result of Tencent's initial attempt in the field of youth animation.

Tencent's first youth animation, a thrilling adventure story

"Dream Summoning King" tells the adventure story of five teenagers traveling between Rainbow City and the dream world. The protagonist Si Rui entered the dream world by chance and signed a contract with the hero of the dream world, "Judgment Dragon Warrior". Later, he formed the Five Soul Fighters with Xiaoyao, Xuejiu, Incheon, and Xiaoke. When they encounter danger, they can always rely on their courage and kindness to unite with their friends and heroes to fight against the dark forces. In the end, they conquered the big bosses such as the King of Plague, the King of Greed, and the King of the Dead, solving one threat to the world after another, and also gained precious friendship.

In terms of graphics, the film uses 3D technology, allowing viewers to follow the protagonist in the animation world and have an immersive adventure. In terms of plot, the language is humorous and many popular phrases are incorporated into it. I believe it can become a trend vane for the new generation of teenagers.

Top teams work together to create childhood memories for the post-00s

In recent years, there has been a gradual increase in domestic children's animation works. Although there are some popular cartoons, the audience age is generally low. "Dream Summoning King" is aimed at the upper primary school students and conveys the values ​​of friendship and dreams that are rare in domestic animation. Its release is believed to promote the development of domestic youth animation and fill this gap.

A strong production team is a necessary condition to ensure the quality of animation. The animation's director is Huang Licheng, whose work "Wind and Cloud" was shortlisted for the Hollywood AOF Film Festival and won the 5th Golden Dragon Award for Best Animated Feature Film. In addition, Brianhsu (Xu Renhan), the former game art designer of Blizzard, Cui Jianpeng, the art designer of well-known IPs such as "QQ Hall" and "God of War", Zheng Xinlu, the literary coordinator with 8 years of professional experience in literature, and Qi He, the music director and creator of "I'm Happy-Liu Xijun", have all joined the production of the animation "Dream Summoning King". Having such a high-profile and dedicated team is undoubtedly the quality guarantee of "Dream Summoning King", and it is also the strength guarantee for the achievement of childhood memories of the post-00s.

Tencent's pan-entertainment IP strategy "Dream Summoner King" animation first

"Dream Summoner King" is a new smart entertainment product for children created by Tencent. In addition to animation, it also has two product forms: a new generation of companion + growth toys and mobile games. It hopes to build a world view through cartoons to be well-known, and then launch toys and games to create a new three-dimensional entertainment experience, so that every child and young player can be involved in it, and accompany children's growth in the form of high-tech entertainment.

If we want to know what kind of "dream world" Tencent has carefully created, we might as well focus on the animation "Dream Summoner King" to find out.