CATDOLL: Huogu Network, Tencent Animation, and Lemon Studios officially signed a contract: Mr. Marvelous China starts the linkage between film, animation, and games

After experiencing the baptism of game IP, since the opening of the first year of the two-dimensional economy last year, animation IP can be said to be a series of good shows. Under the trend that Japanese animation IPs are almost sold out, some visionary game companies have joined hands with Chinese comics from the beginning to make a gorgeous debut. A typical example is that "Mr. China Marvel", which is hailed as the "masterpiece of Chinese comics", has joined hands with the well-known domestic game company Huogu Network. "Mr. China Marvel" is a comic created by cross-border artist Quan Yingsheng. The work tells the story of the "exorcist iron triangle" composed of Taoist heir Wang Xiaoer, policewoman Li Xue, and little fox. It pioneered the animation dramatization of many social hot spots, which aroused strong emotional resonance among fans. Now Tencent Animation, Huogu Network, and Lemon Studios have formed the "Film and Animation Tour" linkage iron triangle to jointly promote the IP of "Mr. China Marvel" on the Internet.

The awakening of Chinese comics, shocking popularity and cohesion, who can compete with it?

"Mr. Marvelous China" was exclusively released on Tencent Comics in August 2013. It became popular almost explosively as soon as it was released. Now the total number of clicks exceeds 5.3 billion, the average number of clicks per day exceeds 10 million, and the number of active users exceeds 30 million. Its appearance breaks the situation that only Japanese comics can be popular. The animation version has been broadcast on February 28, 2014, and the total number of clicks is now 1.6 billion. Lemon Studios is a newly established film and television entertainment company, focusing on creating the most innovative entertainment products. Its works include "Mr. Good", "Little Farewell", "Lonely Empty Courtyard Spring", and "Fighter of the Destiny". The concept film of the web drama "Mr. Marvelous China" has been unveiled and has received good reviews from fans. Huogu Network, Tencent Animation, and Lemon Studios have joined forces to create "Mr. Marvelous China", which is undoubtedly a perfect combination of high-quality IP and high-quality research and development. Lemon Studios will use the rendering of the plot and light and shadow technology to construct a web drama that is both flexible and unique. Huogu Network will also return the point of convergence to the content of the comics itself in game development, and carefully depict the living environment in the animation story and the moments of life-and-death decisions.

The animation industry chain of Mr. Marvelous China has been completed

Huogu Network is a company listed on the New Third Board. Its main business is the development and operation of mobile online games. It has also used its good reputation and resource integration capabilities in the industry to expand into IP manufacturing and the pan-entertainment industry chain, signed popular IPs with high popularity, and adapted IPs into high-quality mobile games through independent research and development and cooperative research and development, and then built a high-quality mobile game platform. "Mr. China Amazing" is just the beginning. At this year's ChinaJoy exhibition, fans of "Mr. China Amazing" enthusiastically crowded the Huogu booth at the E5 exhibition hall. In addition to the author of "Mr. China Amazing" Quan Yingsheng helping out at the Huogu booth and personally giving fans and players a large number of peripheral gifts, the official also opened the first experience version of the mobile game "Mr. China Amazing" at the exhibition for fans and players to play. The mobile game "Mr. Marvelous China" abandons the simple task flow, copy flow, and equipment flow routines of the past, and introduces the concept of "sandbox game" into MMORPG games, perfectly realizing the new game concept of "open world". In the sandbox game world, players are the creators of the rules of the game. This unique creativity is loved by players, and the expectations for the game are very high.

Technological dynamics create a world with soul

The mutual reflection of games and animation has been verified in several foreign game masterpieces, such as Japanese animations such as Onmyoji, One Piece, Sword Art Online, and Naruto, and Chinese animations such as The Bad Guys and Qin's Moon. A good animation game, with excellent sound design, excellent graphics, and excellent game experience, will bring emotional involvement to players, and they will associate the animation plot during the game, which is also the basis for the success of animation-adapted games. The story content of Mr. China can set up countless suspense for the game, and the game technology can also bring new opportunities for the story. As the launch time of Mr. China's mobile game approaches, it has also won more attention for the cultivation of soil for the branching and sprouting of Chinese animation. It indicates that the spring of Chinese animation has officially begun. Huogu Network will continue to invest resources in the research and development, promotion and operation of Mr. China's mobile game to build it into a long-term successful and strong mobile game product.

Focus on harvesting from multiple angles to help IP move forward

The popularity of smart phones and the geometric growth of users have made the conditions for "film, animation and game linkage" increasingly mature. Tencent Animation has transformed its excellent animation IP into game content through cross-border overlap through the "film, animation and game linkage" model, allowing game and animation audiences to enter "two-way interaction" and open up a new development space. Now, "film, animation and game linkage" has become an important part of the diversified entertainment trend in the Internet era, and it is also a relatively successful cross-border integration of games. Driven by pan-entertainment, animation, literature, film and television, and games have been integrated, and through multi-level, multi-category, and diversified design concepts, the same IP product has been helped to continue to exert its strength in multiple fields such as games, animation, and film and television. The depth and breadth of the IP of "Mr. Marvel of China" + the user stickiness of Tencent Animation + the outstanding skills of Huogu Network in professional game research and development and distribution + the height of artistic development of Lemon Meng Pictures will accelerate the implementation of the "film, animation and game linkage" plan of "Mr. Marvel of China", and the subsequent related business promotion results and new strategic layout are more worth looking forward to.