Recently, the Japanese anime "Detective Conan" was criticized by a Beijing TV station. A netizen with the Weibo ID @酸菜鱼Kent posted a long Weibo post lamenting that domestic animation is dead! After that, many domestic animation official blogs followed suit. After a Japanese anime fan made a slanderous statement about domestic animation (the Weibo post has been deleted), @CCTV 新科动漫频道 also posted a long Weibo post to express its views on domestic animation. The following is the full text of @酸菜鱼Kent's speech: "Domestic animation is dead" - words from a graduate of animation design "For children, the harm of some cartoons is even more shocking, with violent and bloody plots repeatedly exaggerated; they are disguised as cartoons, but in fact they are a naked textbook of crime!" After watching a program on Beijing TV today, I felt that "domestic animation is dead." I really want to know if the directors of Beijing TV have really watched Detective Conan. There are indeed various murders in each episode, but often behind the cases, there are some more painful things hidden, such as plagiarism of other people's works, abuse of power for personal gain, killing the donkey after it has done its job, stealing other people's partners by despicable means, and taking away other people's reputation by despicable means. Aren't these things often happening around us in today's real society? But at the end of each episode, there are always many thought-provoking lines, which are very good guides. Why can't the directors and editors of Beijing TV see this? Is it because they need to cling to the thighs of the government's cultural department to climb up? I can't say anything about this, everyone knows it well. "Zombie Brothers" has brought a "spicy taste" to the long-sluggish domestic animation market. However, even such an animation, which has a prominent opening that prohibits viewing for people under 18 years old, obviously did not escape the pen of the directors and editors of Beijing Television. Compared to Detective Conan, Corpse Brothers has done its best. I don't know if the directors saw or understood the big 18+ words in the opening. You tend to magnify the blood, violence, and pornography in anime infinitely. As for the educational content, your eyes are "blind" as if they were hit by a flash bomb. Domestic politicians often only see the surface and don't delve into the details. Instead of issuing relevant laws and regulations to restrict the Internet environment for minors and grading anime, they just beat them to death without distinguishing between good and bad. The video also clearly states that the accident occurred because the child imitated "Here Comes the Bears" and "Pleasant Goat and Big Big Wolf (Weibo)", two cartoons that are considered suitable for minors by the Ministry of Culture. The problem comes down to it. Don't parents need to take some responsibility? Parents can play a big role in guiding their children in their growth process. Tell them what is wrong and bad, instead of just blaming the cartoons. "Some cartoons promote pseudo-scientific things, such as things that cannot be killed by beating or burned, and some tragedies have been imitated by primary school students." "Can't be beaten to death, can't be burned" is a common problem in domestic animations for young children. This is a common problem in animations that were previously considered good by their families, such as Pleasant Goat and Bears. Because of this, most domestic animations suitable for young children have common plots that have no educational significance. Children can't learn anything, so they learn the violence and pseudo-science in the animations, which leads to the following comments from parents. "Children have a strong ability to imitate. They imitate this and learn from it. If they are unhappy or unhappy with other children, violence may occur." "Imitate this, learn from it." Why would you learn from it? Because it has no educational value, you can only learn the violent actions in it and then tragedy will happen. Many parents will be like the parents in the show, putting all the blame on animation, thinking that the things children learn are all learned from animation. But why don't you think about this, if you can accompany your children when they watch cartoons and tell them at the first moment: "This is wrong, this is not good, you can't learn these." Will it greatly reduce the chances of children learning and imitating? A large part of the domestic key is still stuck in the understanding that "cartoon is for children and minors." Now their children are learning bad things because of watching cartoons. Is this a slap in the face? You don't watch it yourself, you don't understand the meaning, but you deny cartoons because of things that are infinitely exaggerated by certain media and government officials. That's why I said at the beginning that domestic cartoons are dead. As Zhu Wei, an associate professor at the China University of Political Science and Law, said at the end of the program: "Many people say that it is too explicit and so many of our favorite cartoons have been removed from the shelves. But don't forget that we are adults. The theme of this cartoon, including the current concept in China, is for minors to watch." Why can an associate professor say such a thing? Many anime works circulating on the Internet are from Japan. There is a clear anime rating system in Japan, but not in China. This has led to many Japanese anime works that were originally banned for 18 being seen by people under the age of 18, or even elementary school students, in China. Can we say this: "In the final analysis, it is because there is no animation rating system and law in China that minors watch animations that are not suitable for them. As a result, they learn violent and bloody things from animations?" At this point, I guess many netizens will start to criticize me, "To put it bluntly, these animations are not for children, there is nothing wrong with taking them off the shelves" and "There is no rating system in China, so these animations with bloody and violent content must be taken off the shelves." If this continues, how will the domestic animation industry develop? Would the cultural and educational industry be complete without animation? If this continues, where should domestic college students majoring in animation go? If we draw something we don’t like and can’t post it to share, then why do we study animation? Why waste college time studying a major with no job prospects? I really want to say that those who are discussing this now are all adults. Adults should have adult obligations and responsibilities to guide our next generation, instead of putting all the blame on animation. So I hope that the country will introduce laws and regulations on animation and video websites as soon as possible, and differentiate animation and even film and television works in detail, instead of just killing them all regardless of whether they are good or bad. In this case, what is the difference between this and Qin Shihuang's practice of "burning books and burying scholars"? As a post-90s graduate majoring in animation, I believe that many post-90s like me and love animation, and some even grew up watching Japanese animation. But which post-90s are really recreating the bloody and violent things in animation? I cannot tolerate others' slander of it. Although few people will read what I write today, I still want to stand up and say: I love anime and the second dimension. I cannot tolerate others' deliberate smearing of it. I know what is right and what is wrong, what is illegal and what is public morality. I am a post-90s generation, and I grew up watching "Slam Dunk", "Digimon", "Saint Seiya", "Cardcaptor Sakura", "Inuyasha" and other anime that you say are full of violence, blood, and pornography. However, I have never violated the law and conscience. As a post-90s generation, I love anime and the second dimension. Here I have learned a lot of things that I can never learn in the third dimension. To all the post-90s generation who also love anime, please spread our love for anime to more people for the sake of our love for anime and the second dimension. Anime is not something for children! A invisible person who graduated from animation design major many years ago but was forced to work in other industries CCTV Xinke Animation said: Is Chinese comics dead? After thinking about it, I couldn't help but say it out loud. It is not the first time that Chinese comics have been criticized and criticized by all kinds of people. When Japanese comics were banned, Weibo Moments was full of complaints, and people criticized all kinds of things, and criticized Chinese comics by the way. When American dramas were banned, Weibo Moments was full of complaints, and people criticized all kinds of things, and criticized Chinese comics by the way. Is Chinese comics so worthless and without a future? Is Chinese comics just a pile of mud that can’t be helped? Chinese comics are just starting out. Needless to say, I know that it will be difficult for Chinese comics to reach the level of Japan in the short term. There are many difficulties in terms of policy, economy, and technology. Although they know it is difficult, there are still a group of people working hard for Chinese comics. It is true that some Chinese comics do not meet the policy requirements and are banned, but whether it is One Hundred Thousand Bad Jokes, Kuiba, Nano Core, Duan Nao, The Legend of Luo Xiaohei, or That Year That Hare Affair, all kinds of Chinese comics are being serialized and produced, and there are many good comics. I will not list them one by one here. These guys are working hard. I remember when I played World of Warcraft, there was a 3D World of Warcraft themed animation called "Warriors of the Alliance". It seems to be something that happened a long time ago. At that time, I hadn't become a fan, but when I watched that animation, I was deeply moved when I was only in junior high school. However, due to some reasons that I didn't know, after producing a few episodes, "Warriors of the Alliance" was discontinued. But the team did not give up. Today, several years later, the work produced by this team is "La La La Demacia". I don't play LOL, and I don't know the content. But what I know is that although they failed once, these guys can still stand up. Regardless of whether they are successful now, they are at least stronger than they used to be. The road to creating Chinese comics is very difficult. But if you don't do it, there may never be a future. "Xinke Special Service Team" has such a high-sounding name, but in fact it is also a group of college students. Every day we discuss issues related to animation production until late at night. Due to various reasons, it has been redone many times, but it is gradually taking shape recently. We have no salary, no so-called official positions, just a group of people who like animation and can't stand the current situation of Chinese animation come together, work together silently in our spare time, and continue to make animation. Is the current situation of Chinese comics a failure? I want to correct it here. Compared with Japanese comics, I think it is normal that Chinese comics are not as good as Japanese comics. Some people may ask, hey, Xinke Niang, aren’t you here to support Chinese comics? =. =That's right, but supporting Chinese animation doesn't mean avoiding the facts. The history of Japanese animation is much older than any of us. Compared with Chinese animation, the production of Japanese animation is already very systematic, and the animation industry chain has been formed in Japan, and both production and publishing are already familiar. Chinese animation, which has just started, wants to be on par with Japanese animation with such a long history? Come on, Rabbit doesn't have the halo of the protagonist in the Earth OL series. Because of this, the current state of Chinese animation is not a failure, but immaturity. Many people like to say that Chinese animation cannot take off, but as Xin Ke Niang said, there are Chinese animations, but they are far behind the production scale of Japanese animations. The dubbing of Chinese animations was once criticized, but now there are also many people who like Shanxin and Baonanny Central. Chinese animations were once said to have no plot, but now many people like Duan Nao. Chinese animations were once said to be too serious and too childish, but now we also have 100,000 cold jokes. However, we are still not as good as Japanese anime. There is nothing we can do about it. If Chinese anime has reached or even surpassed the Japanese level, how will Japanese anime, which has been around for almost a hundred years, feel? Chinese animation is still a child. If you don’t like watching children’s movies, you can choose not to watch them. But if you say that it is dead because the child does not look like an adult, then that is your problem. Some people always like to make sarcastic remarks, some people just like to sit there and watch the fun while laughing at those who crawl forward instead of running forward. Some people crawl silently, even if the rabbit does not sleep, the tortoise should not give up easily - because if the tortoise stops crawling, it will not even be able to find food. Having said so much, Xin Ke Niang did not mention the policy. Is the policy really that terrible? The Snow Queen is a Disney product, and many people still enjoy watching it. Clannad doesn't involve fighting and killing, but many people still regard it as a masterpiece. Hayao Miyazaki's works don't have much bloody violence, but he won an Oscar. I saw many people laugh out loud in 100,000 Bad Jokes, I saw many people melted by cuteness in the comments of The Legend of Luo Xiaohei, and I saw many people shed tears and cry in the animation of Year Hare Affair. Will a true classic cease to be a classic just because it can't involve fighting and killing or must die? Blaming the ban for the failure of Chinese comics to develop is just looking for excuses! Has anyone said that Boonie Bears and Pleasant Goat failed? Many people now like to say "animation is not something that can only be watched by children". Then Xin Ke Niang will refute it with another sentence, "animation can also be watched by children". Failure and being low-age are two different things. It is true that Pleasant Goat and Boonie Bears are something for children to watch, but don't forget the current ratings of Pleasant Goat and Boonie Bears, and don't forget that Pleasant Goat has a theatrical version almost every year, not to mention the various Pleasant Goat puppets, toys, posters and discs on the streets. Maybe Pleasant Goat has one of the most popular peripheral products in the world? How can Pleasant Goat, which has developed so well in the early stages of the animation industry, be said to be a failed work? ×Besides, looking at the various brutal messages that some elementary and middle school students usually send to Shinko-sama's private mailbox, I think it makes sense that these anime are banned. Anyway, after being banned, you can also go to the garden to relax, right? Chinese animation is developing now, and I don't think it is developing too slowly. If there is anything that is hindering it, economic and copyright issues are actually one of the reasons. Now Shinko is also a little worried about the funding issues for making animations and the future profitability issues. We are not using public funds to make animations, so let's not talk about profitability, at least we have to make a profit, right? In Japan, many businesses will sponsor animations. In China, except for the big animation companies, there are not many animations or comics that receive sponsorship. Then again, if so many people are scolding Chinese animations now and are not willing to watch them at all, will businesses be willing to sponsor them? On the other hand, copyright issues will also have an impact. I can probably imagine that if Shinko can make animations in the future, a set of Blu-ray will be sold for 20 yuan per set, and it is estimated that someone will start selling it for 2 yuan per set the next day, and there will be Baidu network disk on the third day. Money is not a problem, the problem is that there is no money. It is not surprising that Chinese animation is currently restricted by these. Again, if you don't like Chinese animation, and you can't stand children not acting like adults, you can choose not to watch it. But please don't slander those who are willing to become the cornerstone of the development of Chinese animation. The future is not for you to be scolded to death, but for being created. You can choose to point at the backbone of Chinese animation and scold it for 50 years, or you can support Chinese animation and let it develop better and faster. If you think that Chinese animation is dead, then it is dead. If you still hope to see the growth of Chinese animation in your lifetime, then it will definitely continue to work hard. As the science and engineering wolf said, appearance is determined by the heart. What is dead is not the Chinese animation, but the heart. The guys who make animation need your support and encouragement. I pay tribute to the parents who are still working hard to make this little guy, Guoman, grow up. |
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