CATDOLL: Micro comics welcomes the second comic-adapted movie and further expands the pan-entertainment industry

The comedy with a luxurious cast is already popular before it is released

The movie "Grandpa is 38" is directed by An Bingji and starred by Tong Dawei, Michelle Chen and Lu Yuncong. The film tells the hilarious story of a young single mother Tang Huiru and her 5-year-old son Tang Jiadong who traveled thousands of miles to find their father and landed at the home of their 38-year-old grandfather He Zhiwu, whom they had never met. The three generations of grandparents and grandchildren living under the same roof created countless sparks. The movie "Grandpa is 38" has received a lot of attention since it started filming. The main creative team includes the mainland's popular male star Tong Dawei, Taiwan's top actress Michelle Chen, and the cute and spooky child star Lu Yuncong, which also makes the audience full of expectations. After several adjustments, it finally came out after much anticipation.

From comics to movies, resources are aggregated to create an IP

The comic version of "Grandpa is 38" serialized on the Weiman comic platform follows the character relationships and the main storyline of the movie, but it is not a simple copy. The comic version has spent a lot of effort on localization, and with its differentiated treatment that is closer to domestic life, it has been recognized by the majority of readers and has gained a broad readership base.

From comics to movies, an IP is enriched through different forms of creation, which has gradually evolved into a natural habit in today's domestic IP fever. "Whoever cultivates the IP with heart is the real beneficiary of the IP." This seems to be a matter of course for Weimanhua. As early as the first comic-adapted movie "Go Away Tumor", they thought so, and they also did so.

Mr. Sun Yuqian, CEO of Sina Animation, once said in an interview with Southern Metropolis Entertainment Weekly about "Go Away Tumor": "We hope to pool resources with literature, animation, film, TV series, and game companies to jointly cultivate an IP, rather than sell IP. When selecting topics for the project in the early stages, we communicate with film and television and game companies in advance to understand each other's ideas, and even operate an IP together in the form of co-production to form an industrial chain." It was in accordance with this idea that they made "Go Away Tumor", and now, they have handed in another answer sheet like "Grandpa is 38 years old".

Integrate own advantages to layout the pan-entertainment industry

In recent years, Weimanhua, as a leading comic copyright distributor and operator in China, is showing its strong enterprising spirit. They have been committed to the production and operation of high-quality comic IPs for a long time, and are determined to create a pan-entertainment symbiotic system starting from the second dimension. In the past two years, they have invested a lot of money to start the production model of high-quality comics based on PGC (Professionally-generated Content), and have continuously expanded the content production matrix through cooperation and mergers and acquisitions. In addition to "Go Away! Tumor" and "Grandpa Fangling 38", Weimanhua also owns nearly 100 original comic IPs with complete intellectual property rights, covering history, cities, sports, science fiction, inspiration, action, emotions and other aspects. Many works including "Naihezhi", "Duling", "Dafengge", "Quanquan", "Tieou", "Sanshengjie" and so on have a very high fan base and industry influence.

As a pan-entertainment brand under Sina Animation that focuses on the commercial development of animation IP, Weimanhua has a large number of animation users. These accumulated users provide a good display platform for the new generation of cartoonists. For many years, Weimanhua has also been committed to the original work of high-quality Chinese comics. Its planning and management team has supported and cultivated many animation studios, helping them to gradually upgrade to a high-quality, professional, and commercial production system. At the same time, Weibo Animation, a subsidiary of Sina Animation, is the vertical operator of Sina Weibo in the animation field. It has rich publicity resources and exclusive channels in the fields of animation, film and television, and games, and can achieve accurate delivery to target groups. Sina Animation is relying on high-quality resources in the fields of works, users, and publicity and promotion to open a win-win system of cultural communication and creative realization.