CATDOLL: 2015 Japanese animation copyright licensing fees revealed: A-level IPs are all over 7 million

As early as 2014 ChinaJoy, game IP (copyright) became the most discussed topic among game development teams, making the entire conference look like an IP release conference. "If you want a game to be popular, IP is very important." Soon, the IP craze of mobile games also spread to the field of TV games. Whether and how to IP TV games became a new focus.

So how high are the prices of these strong IPs?

Recently, a Japanese anime IP licensing fee table was exposed. It can be seen that the current anime IP is divided into A, B, and C levels according to its popularity, with the lowest entry threshold being 2 million guaranteed money (MG, minimum profit share) + game profit share. The starting price of the top-tier IPs such as "Naruto" and "One Piece" that everyone is paying attention to has reached 8 million guaranteed money + a minimum 5% profit share on the PC side and 8% profit share on the mobile side.

According to reports, Japanese anime IPs are licensed in three types of terminals: console (home console) terminals, PC terminals, and mobile device terminals. Each terminal requires an independent license before a game can be released.

If TV games want to take advantage of IP to break through the siege, they must first ensure that the game is fun enough to make players willing to spend time and even money on the game. Secondly, the game content must be highly integrated with the IP. A blunt implant will only make players bored, such as the "Three Kingdoms, Gods and Demons, Journey to the West" theme games that have long been flooded on game platforms. Finally, it also depends on a little luck. If the opportunity is good, even an old-fashioned spot-the-difference game will become popular on various game platforms thanks to the "second-generation star" drug abuse incident.