CATDOLL: Hello Kitty's exclusive movie is expected to be released in 2019

Speaking of Japan's Hello Kitty, I'm sure everyone is familiar with her. This Hello Kitty with a red bow and six whiskers is a household name, and you can see her in all kinds of peripherals. However, this cute mascot is about to appear on the big screen, and the movie is expected to meet you in 2019.

Japanese company Sanrio is reportedly planning to raise funds for a movie featuring Hello Kitty, which is scheduled to be released in 2019. The film will be produced by Sanrio's recently established US subsidiary. According to Sanrio, the production cost is expected to be between US$160 million and US$240 million, including publicity and distribution costs.

It is understood that Sanrio's US subsidiary was established in June to assist Sanrio in promoting its major IPs and company brands worldwide. In January this year, Fox Animation also acquired the copyright of Sanrio's "Mr. Strange and Miss". Sanrio President Rehito Hatoyama said that the company will focus on promoting the US subsidiary and other matters and promote the Hello Kitty project. Of course, the company is also considering whether it can expand its other brands. Hello Kitty celebrated its 40th anniversary last year.