CATDOLL: Japan's 2014 industry report reveals that China is the savior of Japan's animation industry?

Japan is definitely the animation powerhouse in Asia at this stage, with countless animation works released in the domestic market every year. However, with the declining birth rate in Japan and the rapid growth of animation consumption, although the output value of Japan's animation industry has increased year by year in recent years, it is difficult to hide the fact that the domestic market is close to saturation. China, which is close to Japan, has a huge animation market with consumption potential, which has found a new growth point for the Japanese animation industry. In the just-released Japanese Animation Industry Report 2014, the increase in the output value of Japanese animation in 2014 was attributed to the increase in sales and commercialization in overseas markets represented by China.

The "Japanese Animation Industry Report" is an analysis report on the Japanese animation industry in the previous year released by the Japan Animation Association in August and September. This year's report states that the scale of the Japanese animation market in 2014 was 1.6296 trillion yen, an increase of 10.4% over the previous year, setting a new record. The association believes that the outstanding performance of the Japanese animation industry in 2014 was driven by copyright sales in the Chinese market and related commercial development. Previously, Fuji TV, one of the producers of "Assassination Classroom", said that the animation copyright fees sold to the Chinese market alone basically recovered the production costs of the "Assassination Classroom" animation. Toei also stated in its financial report that the good sales in the Chinese market have improved its performance.

It has to be said that in the context of various video websites spending a lot of money on copyrights, Japanese animation has really made a lot of money back from China. Now Japanese animation is no longer just satisfied with selling copyrights to China. Some Japanese animation production committees have begun to recruit investors in China, and related Japanese animation investment plans and investment instructions have begun to be distributed in large quantities to Chinese companies. The future Chinese market may support half of Japanese animation.