CATDOLL: China Post is soliciting cartoon characters. Will the China Post Girl appear soon?

On March 20, 2016, China Post will celebrate its 120th anniversary. To celebrate the anniversary, China Post has organized a variety of publicity and commemorative activities, one of which is the "China Post Cartoon Image Creative Collection Activity". The activity will last from September 2015 to March 2016, aiming to select the most suitable cartoon character to represent the image of China Post and show the style of China Post.

I love postal more fashion

Say goodbye to traditional cartoon characters

Traditional low-age model cartoon image

When it comes to cartoon characters, most people's minds are filled with all kinds of "animals standing on two feet" and "big-headed dolls". Because in China, "cartoons" have always been understood as something for young people, resulting in the emergence of various stereotyped cartoon characters with plump bodies, big heads and small bodies on the market. The "I Love Postal Service, More Fashionable - China Post Cartoon Character Creative Collection Activity" aims to convey the fashion and modernity of China Post to the society, hoping to attract more people born in the 1980s and 1990s to pay attention to the China Post brand. The China Creative Industry Alliance and the professional animation website Second Dimension World have specially joined this event. I believe that with the participation of these more professional second-dimensional resources, China Post's cartoon image will have a new breakthrough.

Bold guess: A breakthrough in modern cartoon characters—China Post Girl?

China Post has a history of 100 years and has a unique corporate culture. With the diversified development of the market, the business involved in "postal service" is no longer just mailing letters and items as people think, but also involves banking, insurance, securities, e-commerce, etc. What kind of image does such a large state-owned enterprise need? This has to mention the "second dimension cute girl anthropomorphism" culture.

The mascot of the 2015 CCTV Spring Festival Gala, "Yang Yang", is a two-headed golden lamb wearing a bellyband, round and cute. Once announced, netizens were full of comments: "Although it is a zodiac mascot, Chinese cartoon characters are still inseparable from animals", "Why is it not Xiyangyang", "Animals are not allowed to become spirits after the founding of the People's Republic of China", which can be said to be mixed. Immediately, cartoonist Shi Tuzi uploaded a graffiti, integrating and modifying the characteristics of "Yang Yang", turning it into a lively and "sexy" cute girl. It attracted enthusiastic responses from netizens, who said it was refreshing.

Left: 2015 CCTV Spring Festival Gala mascot. Right: Cartoonist Shi Tuzi draws the mascot anthropomorphism

Anthropomorphizing inanimate objects can help people quickly remember product features and uses, which is an advertising strategy. In the popular two-dimensional culture, the "cute" element is indispensable. The cute image of anime girls will make the product get rid of the impression of monotony and become more popular among young people. The two-dimensional cultural sites that are popular among young people on the Internet now have very moving cute girl images. I believe that friends who pay attention to these can recognize them at a glance.

Second dimension anime site cute girl image

Can the cute girl image attract the audience?

At this point, someone will definitely ask: Can such cartoon images be accepted by the public? People have always been accustomed to low-age cartoon images. In addition to young people who like animation and two-dimensional culture, can other groups in society perfectly integrate with this kind of culture? In fact, in Japan, Taiwan and other regions, railways and subways have already launched official cartoon images, all of which are cute girlish postures. With a cute and popular image, it is also possible to launch animations, peripherals, etc. to create revenue.

Japan Railway Tour)

Figure 05 Cute girl image of Kaohsiung MRT in Taiwan

Even IT giant Microsoft uses such flexible and vivid marketing promotion methods. The Windows operating system of computers has also been injected with cute virtual People's Congress The method was transformed into a cute girl, and a famous voice actor was invited to "speak" for it, which was sought after by the majority of Japanese people. It really is true that everything can be cute!

Left: Windows 10 cute girl image Right: Windows XP cute girl image

In China, some enthusiasts have already launched cute anthropomorphic images of Chinese railways and the Sino-Japanese War of 1894-1895, which have been well received. These works are very mature, and groups dedicated to developing this aspect will definitely bring us unexpected surprises.

Domestic railway girl-like works: Tianchao Railway Girl

Domestic Battleship Girls Works: Celestial Empire Armored War Girls

The event was hosted by China Post Group Corporation, and co-organized by China Creative Industry Alliance and the Second Dimension World. It is understood that the China Post cartoon image collection event is an important part of the Creative China event. The Second Dimension World is a customized platform for the animation industry chain ecosystem, with image customization as its main service. By co-hosting Creative China events with various manufacturers, the Second Dimension World gathers original creators or institutions such as images, comics, animation, games, light novels, music, and product design; gathers fashionable consumers who want romantic love, strong family affection, sincere friendship, and unique customized images; gathers animation IP authorized peripheral quality production and manufacturing companies; gathers individual investors and traditional industry manufacturers who customize various needs for investment and festivals.

With the participation of the China Creative Industry Alliance and the professional resources of the two-dimensional world, what kind of character will be determined as the official cartoon image of China Post in the end, and what will the attitude of China Post Girl be like? Let us wait and see!

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