CATDOLL: Station B announced improvements to premium membership features and stopped direct purchases

Some time ago, Bilibili suddenly launched a paid "premium membership" system, which also caused a strong response among many netizens. There were supporters and opponents, and there were really different opinions. Faced with this situation, Bilibili officials also urgently issued a statement saying that the premium membership fee system was just a test, and it would be revised after collecting suggestions from netizens. Now Bilibili officials have finally made public the improvements made to the "premium membership" function of Bilibili based on everyone's suggestions. The most important point is that the premium membership function is no longer purchased directly, but is obtained by member points .

Improvements to the "VIP Member" function based on everyone's suggestions:

In the past twenty days, we have collected a lot of opinions and suggestions from users. Based on your suggestions, we have made the following improvements to the "Premier Member" function:

1. “Premium Membership” is no longer a feature that can be purchased directly, but becomes part of the existing membership system

In the new version, premium membership is no longer a feature that can be purchased directly, but like other features of Bilibili's membership system, it is obtained through user participation in the community.

We have added the "membership points" rule in the new version. Membership will be obtained through "membership points" instead of direct purchase. "Membership points" can be obtained in the following ways:

1. Members at level 4 and above can receive different numbers of membership points each year according to their membership level to redeem the length of “Premier Membership”;

2. Users who participate in the contracting of animation dramas can obtain membership points for each contracting;

3. In the future, we will continue to increase the ways to obtain member points, such as participating in community activities on Bilibili.

4. In addition to being able to redeem “premium membership”, member points can also be redeemed for other value-added products in the future.

In the new version, the direct purchase entrance for "Premier Member" will be cancelled. For users who have purchased "Premier Member", we will return B coins of equivalent value according to the purchase amount. The returned B coins can be used for contracting, charging, live broadcast props, etc. (If used for contracting, member points can be redeemed for Premier Member again).

For users who have contracted anime dramas before, we will also return the corresponding membership points based on the historical contract records (Note: part of them have been returned as "premium members" in October)

The "Premium Member" function will continue to be enhanced in the future. We will continue to launch games and peripheral product packages for "Premium Members" to make "Premium Members" more and more valuable.

2. We will provide a separate 1080p experience for the TV series, and we will also clarify a few misunderstandings

Some users have asked whether we can provide a separate 1080p function for animations for users who are not VIP members? In response to this, we have specially designed a separate 1080p experience for animations in the new version.

For users who are not premium members, as long as they contract a TV series (greater than or equal to 1B coins), they can get a permanent 1080p experience of the TV series (requires source support). At the same time, the contracting behavior will also be counted into "member points".

I would also like to clarify a few misunderstandings here. The 1080p quality of the premium membership is set for animation or specific film and television sources, and currently does not include UGC (referring to up-host submissions). For UGC content, Bilibili does not limit uploading 1080p resolution, only the maximum bit rate limit. Therefore, the 1080p of the premium membership will not have any changes or impact on UGC videos.

In addition, the rumor that "Bilibili cut the video resolution" that was circulated on the Internet some time ago has been debunked by users after testing. Please search Baidu Tieba for evidence to refute the rumor. It is impossible for Bilibili to do such a stupid thing that reduces the viewing experience.

3. For some feature suggestions from users, such as "Priority Review of Submissions", we have decided not to launch them as VIP features for the sake of community fairness. For some feature suggestions, such as "Site-wide Blacklist", we will develop them into features that all users can use.

The above are the improvements to the “Premier Member” function in this new version.

Our original intention of creating the "Premium Member" function was to provide a value-added service without affecting the existing membership experience of Station B. In our planning, the positioning of "Premium Member" is different from the paid membership of other video websites, because the daily experience of Station B is equivalent to the experience of paid members of other video websites. However, we made many mistakes in the design and implementation of "Premium Member". For example, the purchase strategy of "Premium Member" is indeed homogenized with other video websites, and we ignored the fairness of community values. We have deeply reflected on these mistakes. This is also the reason why we cancelled the purchase entrance of "Premium Member" and changed it to "Member Points" redemption.

In the past period of time, some people spread rumors on social networks that Bilibili once said "Even if Bilibili goes bankrupt, it will not charge users a penny." However, we searched the entire Internet and could not find the source of this statement. If anyone can find evidence of the source of this statement, please provide it to us. After verification, we will provide a reward of 10,000 B coins.

We promised two years ago that we would never load interstitial ads before TV shows. So far, except for a few TV shows that are required by copyright holders, we are still sticking to this promise and will continue to do so. We will never actively launch commercial features that violate the user's right to choose independently - the above principles are the foundation of B Station, and this is what I mean by "B Station will not deteriorate."

I would like to take this opportunity to announce two things that everyone is concerned about:

1. Starting from November 30, we will first try to "rectify the barrage environment" in the animation area - forcibly filtering all barrages that are irrelevant to the animation content or violate the barrage etiquette. Please comply and support.

2. We will redesign the question-answering system for registered members of Station B to become regular members, and raise the threshold for regular members. A beta version will be released soon.

Finally, I would like to thank everyone for their concern for Bilibili. In the past twenty days, we have read tens of thousands of user suggestions and communicated with hundreds of users. We are moved by everyone's expectations for Bilibili. Whether it is product functions or community atmosphere, we will take practical measures to improve them. Please watch our actions. Thank you. ​