CATDOLL: Animation producer: No matter how well the original work sells, there may not be a second season

"Himu! Umaru-chan" has received rave reviews and the first volume of the BD has sold well, so anime fans are most concerned about whether there will be a second season. Marina Sasaki, who has served as the producer of animations such as "Go! Feel! Live TV", "Good Morning Love Cake Shop", and "Funarisei Yoyo Yoyo Hiyori", made a series of remarks on her personal Twitter yesterday (September 28) that "no matter how well the original manga sells, the animation may not necessarily have a second season", which attracted the attention of netizens.

Marina Sasaki said: "When the comics were made into animations, the animations became a hot topic, and the sales of the original comics skyrocketed, but the animation DVDs could not be sold. The investment company that spent nearly 200 million yen (about 10.66 million yuan) on the animation could not sell its products, but the original works that did not invest any money in the animation sold so well. Is the purpose of animation to help the original works sell money?"

"If the original work sells well, bookstores will promote it vigorously, giving readers the illusion that 'since it sells so well, there will definitely be a second season.' However, no matter how well the original work sells, the animation investment company will not get a penny. So if the DVDs don't sell, the animation will not have a second season."

"Then someone will ask, what if the animation peripherals sell well? The copyright fee for the peripherals is only a few percent, which means that even if 10 million yen (about 533,000 yuan) of peripherals are sold, the investment company will only earn a few hundred thousand. So if the sales of peripherals are not amazing, it will not have much effect. Anyway, if the DVDs cannot be sold, the situation is not optimistic."

"If the production of the second season can become a topic of discussion for the animation production committee, we should be happy. In fact, most production committees start to focus on discussing how to reduce the deficit when the DVDs have sold three or four volumes. The highly anticipated online broadcasts are also unlikely to become a mainstay of income..."

After reading her comments, some netizens said: "Animation is just like an advertisement for a product (original work), and spending money on advertising is not in line with consumer habits." "In that case, the original animation will decide the outcome. It's ridiculous to use the popularity of the original work but then complain that you made a fortune without investing any money in the original work." However, since the situation in the industry is so serious, fans who complain about the high price of DVDs should support the sales of DVDs if they really want to watch the second season of a certain animation.