CATDOLL: Chinese food comics gain momentum! NetEase's contracted work "Little God of Cookery" is published

Food is a language that belongs to the world and does not change with nationality or time. The first season of the Japanese animation "Food Wars! Shokugeki no Soma" which just ended on September 26 has undoubtedly aroused the enthusiasm of many food lovers, and when there will be an equally outstanding Chinese food comic has also become their common desire. Recently, good news came that the first batch of single volumes of "Little Food God" by the well-known Taiwanese cartoonist Xu Peiyu, who was signed by NetEase Comics, has been published by Jiangsu Phoenix Children's Publishing House. At the same time, as a major topic book this year, a series of promotional activities have been carried out. With the hot sales of the comic single volume, more and more readers have also logged on to the NetEase Comics platform, hoping to enjoy the charm of this Chinese food comic as soon as possible.

The comic book "Little God of Cookery" mainly describes a wonderful journey to save Chinese food. The mythical monster Taotie once challenged four times in search of the best food. After being defeated and sealed by the God of Cookery for a thousand years, Taotie escaped and robbed the "Chinese Food Collection" and all the food secrets in the treasure house left by the God of Cookery, trying to make food disappear from history. When Chinese food is facing a catastrophe, young chefs from eight major cuisines shoulder the heavy responsibility, and a food war begins!

Since its launch on NetEase Comics, Little Cookery has received widespread acclaim from readers and was named the "No. 1 Masterpiece" in the 2nd "Quarterly Masterpiece Award" of NetEase Comics. Currently, Little Cookery has always been ranked in the top three of the NetEase Comics rankings.

Xu Peiyu, the author of the Little God of Cookery series, emphasized when talking about his creation: "What is national is also global. The popularity of Chinese elements in the international market has caused Chinese original comics creators to shift their focus from "outward-looking" to "inward-looking", and begin to pay attention to "treasure hunting" in traditional Chinese culture. As an important part of traditional Chinese culture, food culture has been given a unique appeal in the comic "Little God of Cookery". In the process of creating "Little God of Cookery", the author pays special attention to the use of traditional Chinese elements. He does not simply graft and apply the "shell" of traditional culture, but integrates the connotation and spirit of Chinese food culture into the entire work. He does not limit his vision to food, but conveys the traditional virtues of "loyalty, filial piety, benevolence, righteousness, and trustworthiness" to young readers through a series of food stories, and conveys positive energy on their tongues."

As the publisher of the comic book "Little God of Cookery", Jiangsu Phoenix Children's Publishing House also has high hopes for this work. As an excellent original comic book that the publishing house focused on creating in 2015, the first four volumes of the comic series "Little God of Cookery" have been published, and the second four volumes will also be released at the end of 2015. Jiangsu Phoenix Children's Publishing House has also cooperated with NetEase Comics, NetEase Cloud Reading, etc. to jointly promote this work through online interactions, offline signing sessions and other cooperation.

Regarding the publication of "Little God of Cookery", the person in charge of NetEase Comics immediately expressed congratulations to Mr. Xu Peiyu. NetEase Comics, which is positioned as a high-quality original and genuine comic platform, has always hoped to promote the development of domestic original and genuine comics. In the view of NetEase Comics, "Little God of Cookery", whether in image design or plot setting, is very suitable for the production of later film and television works and the development of derivative products. NetEase Comics is very much looking forward to working with Shanghai Manjie Culture Communication Co., Ltd. and Shanghai Yiyou Culture Communication Co., Ltd. in the future to create a large series of "Little God of Cookery" comics, using online comic platforms and paper publications as a bridge to extend to mobile games, animations, and movies, creating a new pattern of all-round and three-dimensional dissemination of original comics.