CATDOLL: "Capturing" the Internet natives born in the 1990s, NetEase News Client launches a comics channel

Recently, "NetEase Comics" (PC address: http://manhua.163.com), which collects many excellent comic works from home and abroad, has officially settled in the NetEase News client, injecting more reading fun and youthful vitality into the NetEase News client, and also bringing more reading fun to a large number of post-90s fans - these new generation of Internet natives. Relying on the comic channel launched this time, the NetEase News client has achieved efficient integration of the internal advantageous resources of the NetEase platform, and has also brought a new reading experience to many two-dimensional users, mainly post-90s.

NetEase News client launches comics channel

In recent years, with the rapid development of mobile Internet, ACG culture has gradually transformed from a subculture to a trend culture, successfully entered the public eye, captured more and more supporters, and began to penetrate into every aspect of our daily life. According to the "2015 China ACG User Report" released by iResearch Consulting, in 2015, the number of core ACG users and pan ACG users in my country will reach 219 million, and it is expected that this number will exceed 300 million in 2018.

According to relevant reports, among the ACG users in my country, those born in the 1990s account for 62.3% of the market share, and those born in the 2000s account for nearly 30%. As the earliest batch of people born in the 1990s enter the age of late marriage and late childbearing, ACG culture as a unique subculture type has gradually entered the mainstream, showing huge consumption power and growth potential, especially for those born in the 2000s, ACG has become the mainstream culture of this generation. Online platforms centered on ACG users are also constantly segmenting services to provide services for different types of ACG users.

NetEase Comics, which is positioned as a high-quality original and genuine comic platform, has been attracting the attention of many comic fans since it held a series of brand promotion activities targeting the two-dimensional community during the 11th China International Comic and Game Expo (CCG EXPO 2015) in July 2015. Thanks to the trust in the NetEase platform and the quality of NetEase products, many well-known Chinese comic creators and studios, including Yan Kai, the chief god of Chinese comics, and Yu Yanshu, the young Chinese comics artist, have signed exclusive contracts with NetEase Comics, and some new forces have also begun to show their prowess on the NetEase Comics platform. On August 18 this year, the NetEase Comics APP officially landed on the Android application market, strongly entering the domestic mobile comic reading market, and this time it has entered the NetEase News client in the form of an independent channel. With a user base of 360 million, the development momentum of NetEase Comics cannot be underestimated.

NetEase Comics Channel collects many excellent comic works

In recent years, NetEase News Client has undergone several updates and iterations, grasping the trend of the times, boldly innovating, and constantly providing users with a more intelligent and personalized experience. The increasingly rich columns, channels and new gameplay are also deeply loved by users. At the China Mobile Advertising Marketing Conference that just ended in September, iMedia Research released the "China Mobile News Client Market Research Report for the First Half of 2015". NetEase News Client has become the most popular news client among white-collar workers with its "attitude" news concept, and ranks first in user satisfaction.

However, as the mobile Internet population is getting younger and younger, the post-90s generation has become the vane of the development of the mobile Internet. The post-90s generation, who grew up on the Internet, are pure Internet natives, born with the Internet "iteration" gene. They have a natural grassroots nature, pursue individuality, advocate freedom, and are independent. At the same time, they also show the characteristics of clear likes and dislikes and outspokenness, extending the freedom of expression and independent choice in the Internet environment to real life. It can be said that the post-90s generation is the main promoter of Internet culture. In addition, as China's increasingly active user group and consumer force, the post-90s generation has become very important in the entire society. This is why the post-90s generation has become the target of many businesses to "please". The launch of the comics channel is also an important measure for NetEase News Client to continuously attract post-90s users.

NetEase News Client fully considered the needs of the post-90s user group in the process of product optimization and upgrading. Through functions such as follow-up and bullet screen, the post-90s who dare to speak out and act can continue to enjoy the pleasure of complaining. The launch of the NetEase comic channel will carry forward the "two-dimensional" culture that the post-90s are fond of. Through continuous communication with powerful cartoonists at home and abroad, it provides interesting and good-looking comic works for the majority of NetEase users. At the same time, the launch of the comic channel is bound to attract more post-90s users, allowing the two-dimensional group with attitude to "land on Mars."

The relevant person in charge of the comics channel of NetEase News client said that the comics channel has currently launched nearly 100 excellent domestic original comics. At the same time, it will also introduce more popular foreign anime works to ignite the gay love of post-90s users.