CATDOLL: The comic book "The Great Adventure of the Brave" has won great attention, reputation and popularity

Recently, Tencent's star pan-entertainment IP "Brave Adventure" comics were officially launched on Tencent's animation platform and APP, adding another capable member to the cross-border symbiosis camp of "Brave Adventure" pan-entertainment IP. "Brave Adventure" is the world's first new pan-entertainment star IP creation practice case. In 2015, "Brave Adventure" has covered multiple fields such as PC games, mobile games, and animations, and has achieved remarkable results after the product was launched.

Looking at the global animation industry chain, many classic animation IPs are derived and developed from comics. The world-renowned Marvel Universe and DC Universe are classic examples of extending the entire IP work based on comics. Japan's popular animation works are almost all based on comics and then launch animations, peripherals, stage plays and other derivative products. Therefore, the launch of the comic version of "Brave Adventure" will be of great significance to the future development of this IP.

Feiyu Comics Studio is responsible for producing plot content that hits the fans' high points

The comics are produced by the domestic Feiyu Comics Studio, which has previously produced popular works such as Tencent Comics' "Tomb Raiders", YouYaoQi's "God's Heir", and NetEase Comics' "Black and White Tricks". It is one of the most powerful comic studios in China. The "Brave Adventure" comics they are writing and producing this time will be based on the extension of the animation plot. Starting from a new perspective, the independent plot tells a story that fans have never seen before, making the world view of the entire "Brave Adventure" IP richer in content and more three-dimensional in structure.

Judging from the first update on the 16th, the comic follows the plot of the first season of the animation, but it is different from the content of the second season of the animation. Although the comic is a brand new plot, it is closely linked to the animation. At present, it seems that many doubts in the animation will be slowly revealed to fans in the comic. Judging from the feedback from users after the update, this move of the comic just hits the high point of animation fans, and the relatively independent plot reduces the cost of understanding for new users, allowing the comic to attract more new users. On October 17, the second day after the comic was launched, the Baidu Index of "Brave Adventure" rose again, reaching 35,380. This data is also one of the highest attention for domestic comics online.

Two major focuses of the development of the Brave Adventure IP: fan integration and multi-line quality assurance

As mentioned at the beginning of the article, many of the world's top IP products are developed with comics as the source of content. The characters and stories in the Marvel Universe have been constantly updated for decades, and the plots have extended countless new content. Based on these new content, Marvel has also derived more games, animations, movies and other products. The comic "Brave Adventure" started relatively late. The game and animation products have been online for a long time, and the novel has also been updated by Nanpai Sanshu. The problem facing the comic is how to make fans of other product lines interact with the comics. For the IP of "Brave Adventure" itself, ensuring the quality of each product line and how to make fans of different products integrate with each other will be the two major focuses in the future.

In the model of multiple product lines progressing in parallel, "Brave Adventure" can learn from more operating methods of European and American celebrity IPs, such as the Marvel Universe series, using comics as the main trunk to structure the worldview, and other product lines taking on different plot tasks to form an outward-developing tree diagram. With the support of the IP trunk, the development direction of each product line will not deviate from the trunk and can develop its own context. This will be the best state for the future development of the "Brave Adventure" IP.

The development of Chinese comics is a matter of wolves in front and tigers behind. Whether it can impress senior comic fans is the key to success or failure

The various product lines of "Brave Adventure" have accumulated a lot of popularity for this IP, so this comic has received active attention from many netizens before it was launched. The comic was launched on Friday, and after two days of fermentation over the weekend, a lot of discussion content has been generated on the Internet, which also reflects the fans' attention to the comic from another perspective. In addition to recognizing the quality of the "Brave Adventure" comic, it also shows that comics are a rigid demand of fans in the two-dimensional world. For anime fans, the plot of comics is more extensible and gives readers more room for imagination. This is the main reason why comics can last as a carrier.

However, the development of "Brave Adventure" in the comics field also faces huge challenges. With the rise of domestic comics and fierce competition in the industry, the breakthrough of "Brave Adventure" in the comics field will be very difficult. Whether it can impress senior comic fans with increasingly high tastes will be the key to the success or failure of the comics. Tencent invited Feiyu Studio to produce the "Brave Adventure" comics in order to ensure its quality. Judging from the feedback after the first update of the comics, the first battle performance of the "Brave Adventure" comics is quite satisfactory.

via: Southern Animation Network

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