CATDOLL: The first preview of the animation "The King's Avatar" was successfully held, and the main creators and fans interacted with each other

On December 3-4, Tencent Video and China Literature Group held a preview event for the first episode of the animation "The King's Avatar" at Comicup19, the largest doujinshi sales event in China. Previously, the event was also crowdfunded on JD.com, and fans who participated in the crowdfunding came to the preview event to support their beloved work.

"The King's Avatar" animation PV, Jun Moxiao's smile

Audience members left messages on the poster wall at the preview

The King's Avatar can be said to be the most popular IP work in the past five years. The author, Butterfly Orchid, began serializing this online novel on Qidian Chinese website in February 2011 and finished it in 2014. Since then, this highly popular IP has become a popular work, and related fan fiction has also become a hot spot and focus of domestic fan fiction. This year's King's Avatar exhibition was also held in Shanghai Wujiaochang and was packed with people. When Tencent Video and China Literature Group joined forces to adapt this IP into an animation work, the King's Avatar animation became the focus of fans' attention.

The preview was packed with audiences

After online novels become popular IPs, animation, web series and even live-action movies are very common business models for IP extension. This time, the animation of "The King's Avatar" is the most suitable path. After all, the game is based on e-sports, and many special effects are more suitable to be expressed in animation. In Japan, it is very popular to hold advance screenings for animations. First, it can promote animations, second, it can also whet the appetite of the public, and third, it can also do some research on users. This preview in Shanghai is also an excellent choice to be held at the largest fan exhibition in China. The popularity of "The King's Avatar" itself is inseparable from the "joint participation" of a large number of fans, and fan creations and fans are also the group of people who have the most say in this IP.

The main creators and voice actors who attended the preview of "The King's Avatar"

In addition to broadcasting the first episode of the animation of "The King's Avatar" at the preview, the official also invited the main creators of the animation to the scene, including Tencent production representative: Jin Wenjun, Yuewen production representative: Gao Lihua, Vision Screenwriter: Liang Sha, dubbing director and Ye Xiu dubbing: Ajie, and Blue River dubbing: Yang Tianxiang. Since the first episode at the preview was not the final version, filming was not allowed on the spot, but I can still give you a brief introduction to the plot. Just like the first episode of most animations, the first thing to do is to introduce the world view and main characters of the work, and briefly introduce the game "Glory" and our male protagonist Ye Xiu, who is a top player in the game. But soon the plot turned to the team "Excellent Era" where Ye Xiu was, and wanted to replace him with Sun Xiang. Ye Xiu, who was unwilling but sparring, finally chose to retire (retired players must return to represent other teams in the competition after one year). In order to make a living, Ye Xiu came to Xingxin Internet Cafe to use the computer, and found out that the Internet Cafe was recruiting night network administrators. (Spoilers will be given here for now)... After the first episode was played, the whole audience applauded, and it was obvious that everyone approved of the animation in the first episode.

Screenshots of the first episode released by the official

Mr. Jin Wenjun, a representative of Tencent Video producers, was interviewed on site

Afterwards, the main creators came on stage and talked to everyone about some of the information and feelings of "The King's Avatar". Screenwriter Liang Sha said that she is also a fan of "The King's Avatar". She feels very happy and excited to be able to participate in the production of this animation. But there is also pressure. The difficulty of adapting the novel of "The King's Avatar" is still quite large, especially every fan has a different understanding of "The King's Avatar". Jin Wenjun, the representative of Tencent Video Production, said: Looking back, we first launched the adapted animation of "Fighter of the Destiny" a year ago, and found that the animation can meet the needs of users. So we went back to China Literature Group to find out if there are any long-term multi-episode development projects, and then we got very good feedback, so we developed a series of works, such as "Fights Break Sphere" in January next year, including "The King's Avatar" in April. The cooperation with China Literature is a full-scale cooperation. Then back to "The King's Avatar", when we finalized the animation of "The King's Avatar", we were still in a very rough mood, and we were still under a lot of pressure when looking at the project schedule. Then I saw everyone's comments on the PV and the feature film. I believe that the three of us will bring you a better work, and I look forward to your support. Gao Lihua, a representative of Yuewen Production, said that after receiving the animation project of "The King's Avatar", we were under great pressure. "The King's Avatar" is a pillar IP of Yuewen. We also invested a lot of energy and resources in the development process, and invited excellent domestic animation and voice actor teams for this purpose. We also made many attempts in the expression of animation, and finally chose the current combination of two-dimensional and three-dimensional methods. You can also see that a large number of scenes in the animation are also shot on site, and we also let everyone feel more realistically that this is the story happening around us. Mr. Ajie, who is the dubbing director and the voice actor of the male lead Ye Xiu, said that although the pressure is huge, we will definitely turn the pressure into motivation, and we also hope that everyone's strong support will allow us to continue dubbing for a long time.

"The King's Avatar" animation PV-Lord Grim

People gathered at the Tencent Video booth to watch the PV and handwritten display board of "The King's Avatar"

After the creators expressed their opinions, they also answered some questions raised by the audience. Finally, the VIPs of this preview crowdfunding took photos with the creators. We also expect that "The King's Avatar" in April next year will become a benchmark for domestic online animation and push the IP of "The King's Avatar" to another peak.