CATDOLL: Will the "Pleasant Goat and Big Big Wolf" movie be absent in 2016 and be beaten by "Boonie Bears"?

The domestic animation "Pleasant Goat and Big Big Wolf" releases a big movie every year when the winter vacation comes. However, so far, "Pleasant Goat" has not appeared on the movie schedule of this year's cinema. A Shanghai film and television staff who had previously participated in the production of the "Pleasant Goat" big movie also confirmed to reporters that there is indeed no "Pleasant Goat" big movie this year.

The industry has different opinions on the absence of Pleasant Goat this year. The producer of Pleasant Goat said, "Regarding the Pleasant Goat movie, our brand also has its own plans, which are not convenient to disclose for the time being." However, some industry insiders believe that this is a reflection of the decline of Pleasant Goat.

On January 16, 2009, Pleasant Goat and Big Big Wolf released its first feature film, which grossed over 100 million yuan. The box office of Madagascar 2, which was released on January 1 of that year, was less than half of that of the Pleasant Goat and Big Big Wolf. The box office of the next three Pleasant Goat and Big Big Wolf films also exceeded the 100 million yuan mark, making it the leader of domestic animated films. But in 2013, the box office of Pleasant Goat and Big Big Wolf began to decline. In 2014, the decline worsened, and Pleasant Goat and Big Big Wolf 6 only earned 86.2 million yuan.

Although Huang Weiming, the father of "Pleasant Goat", was invited back to direct "Pleasant Goat 7" in 2015, the box office was still only 67.77 million yuan, far lower than the 295 million yuan box office of "Boonie Bears 2". Fu Haifang, the general manager of Zhejiang Starlight Cinema Line, said in an interview yesterday that the super IP "Pleasant Goat" is facing problems such as aesthetic fatigue and lack of novelty. In recent years, high-quality domestic animations such as "Boonie Bears" and "The Return of the Great Sage" have continued to appear, but "Pleasant Goat" has not made any progress, and it is normal for the audience to lose. However, he believes that another reason for the film company to suspend "Pleasant Goat" is probably for "brand maintenance". The "Pleasant Goat" movie has a great impact on the brand. Instead of letting the movie continue to "decline", it is better to suspend it and take a long-term view.