CATDOLL: The cute image of female high school students on the Kyoto subway is protested again. Is it not okay to be a girl?

Many industries in Japan now like to use anthropomorphic characters to promote themselves. These cute anthropomorphic characters can indeed bring good publicity. Cute images often narrow the distance between consumers and products. Previously, the Tokyo Metropolitan Police Department also launched an anthropomorphic image of a police dog. However, since these anthropomorphic images are generally cute girls or linked to anime works, the cute girl images are often criticized and protested by some social figures, saying that using these girls will make people have bad associations.

The three cute high school girls characters launched by the Kyoto Municipal Transportation Bureau, Moe Uzuhata, Saki Matsunaga, and Misa Ono, have recently been criticized on the Internet and have become the new target of protests. This project of the Kyoto Municipal Transportation Bureau was originally born in 2011. At that time, the earliest drawings were drawn by the transportation bureau staff. In 2013, Kamogawa, an active artist on pixiv, was invited to officially draw the drawings. In 2015, a light novel related to these three characters was also published. They can be called the spokespersons of Kyoto Metro.

There are more and more criticisms on the three high school girl characters on the Kyoto subway. They believe that "the culture of using girls as decorations is an act of contempt for young women." "Women with revealing clothes, immature faces, flirting, no subjective movements and expressions, low age, low weight, showing and pursuing such posters, reveal these people's contempt for women." However, seeing these three cute characters is really not as serious as they say, unlike the previously withdrawn "Norin" posters, is this protest a bit too much? Or is it that in the future, cute girls cannot be used as the role of such cute characters? Not even anime characters?

The withdrawn image of the Shima City Ama

The tourism cooperation poster of "Agriculture and Forestry" was withdrawn and replaced with a flat-chested image...