CATDOLL: Station B’s popular animation suddenly added a 15-second ad, suspected to be pressured by TV Tokyo

Recently, some netizens discovered that after opening the popular April new animation "Re:Zero -Starting Life in Another World" on Bilibili, a 15-second homemade advertisement appeared at the beginning of the animation. The advertisement content was a teaching advertisement for Lujiang Online School. It can be seen that this was a short film directed by Shui Wang and others, who were once well-known UP masters hired by Bilibili. Later, after the author's observation, not only did "Re:Zero -Starting Life in Another World" add a 15-second advertisement, but animations authorized by Tokyo TV such as "The Hundred Arms War" also added advertisements.

However, the problem does not occur here. Probably many people know that Bilibili once played the emotional card with zero advertising and low income, and used this promotional means to attract a large number of loyal users. Although the arrangement of advertisements this time was actually due to the requirements of Tokyo TV and it was a helpless move, many users still expressed dissatisfaction, saying that they were deceived by Bilibili. What happened to the promise of zero advertising?

In fact, it is normal to feel cheated. After all, the weight of the promise is compared with the weight of the copyright holder's requirements. Users will definitely pay more attention to the promises that involve their own interests. Among the hot topics promoted by online public opinion, some people said that they could not accept it; some said that advertising members could accept it, but they did not want to accept violations of promises; some people said that they did not care and that there was no lack of 15 seconds of life; in fact, as far as the author is concerned, it is indeed Bilibili's fault for violating the promise, and there is no need to wash it off. Secondly, I really don't care much about the 15-second advertisement, and I will not turn from a fan to a hater just because Bilibili was pressured by the copyright holder to violate the promise. After all, the enthusiasm of fans cannot be used to generate electricity. The right way is to pursue a gentle way of monetization. So what do you think about Bilibili adding video ads?

As of now, Station B has deleted the page of this news: