CATDOLL: Leveraging mobile games to expand overseas, Longcang Culture creates the LU myth

(Shanghai, China) On May 20, 2016, UZONE, China's top overseas distribution platform and game export expert, held its third anniversary celebration and annual product launch conference in Shanghai. At the conference, UZONE co-founder Mo Xiayun announced that the company had received RMB 80 million in Series B investment from Jinpu Investment and Shenzhen Qianhai Fuyingtong; and for the first time, it was announced that UZONE had obtained the overseas distribution rights for heavyweight mobile game products such as "Grave Robbers' Chronicles" and "Everyday Gunfight 2".

At the same time, "City of Two Moons", as one of the first "IP+ Plan" partners, also officially played the video at the press conference and announced its cooperation with Jiao Yang.

At the launch dinner, when talking about the opportunity to cooperate with Jiao Yang, Ms. Huang Huixin, CEO of Longcang Culture, said frankly that Jiao Yang's Mr. Mo's passion and efforts for games deeply touched the Longcang team. Longcang, also a startup company, also has the dream of pan-entertainment and hopes to make positive attempts at commercialization while pursuing artistic realization as an original animation company. It is for this reason that Longcang made up its mind to adapt and operate the content in the game field with Jiao Yang in the early stage of the IP incubation of "City of Two Moons".

Huang Huixin pointed out that the overseas market is an important target market for "City of Two Moons" in the future. As a domestic original hard-core science fiction animation series, "City of Two Moons" conveys to the world that Chinese people are not only highly competitive in the field of martial arts and fantasy, but also have the same desire for knowledge and creativity as people all over the world in the future exploration of the science fiction world. She joked that Long Cang's English name is Longzone and Jiao Yang's English name is Uzone. The two companies naturally have the same mission and fate. She hopes that in the near future, they can jointly create the myth of LU (撸) zone, and let the dragon go out to sea and set sail!

Zhang Zhuo, Vice President of Operations of Shanghai Longcang Cultural and Creative Co., Ltd., the producer of "City of Two Moons", delivered a speech entitled "Operation of New Media Animation" in the afternoon forum. He proposed that the rise of online video media has broken the status quo of animation production focusing solely on creation and ignoring business in the past. The popularity of mobile new media has further expanded the demand for content, and the overall growth of the two-dimensional group has brought unprecedented opportunities to animation. The commercial operation of animation requires that industrial standards must be combined with the creative process to maximize efficiency. At the same time, the entire IP industry chain requires a better symbiotic environment and cooperation. It is particularly important to find partners with a sense of mission and strong vitality.

(It is reported that Longcang Culture has received millions of RMB in game adaptation licensing fees from Jiaoyang Network. The two parties will create a science fiction mobile game with "City of Two Moons" as the story background worldwide. The game is expected to be officially released in 2017.)

About LONGZONE

Shanghai Longzone Cultural and Creative Co., Ltd. (Longzone) was established in early 2015. It is committed to becoming a pan-entertainment original IP animation operation company with Internet genes. It is an all-media, multi-industry chain cultural and creative company that provides high-level ACG (animation, comics, games) content and Internet application services to young people at home and abroad through mobile Internet platforms.

As the first original hard-core science fiction animation drama in China, "City of Two Moons" is the first project launched after the establishment of Longcang Culture. The drama tells the story of how humans face disasters, rebuild their homes, and coexist with artificial intelligence when technology develops to a certain stage. It explores how we face the vast universe and the unknown world in the future of technological development, and represents the development potential of Chinese people from traditional martial arts fantasy to future science fiction on the world stage. At the same time, "City of Two Moons" introduces the future of science fiction from the perspective of the Chinese people, which has positive representative significance.

About UZONE (Jiaoyang Network)

Shanghai Jiaoyang Network Technology Co., Ltd. (Uzone Games) was established on January 27, 2014 in the first Chinese free trade zone, Shanghai Free Trade Zone. It was founded by the first generation of leaders in Chinese overseas game distribution and is a company focusing on the global distribution and operation of Chinese games. The company has a professional team with a high starting point and is familiar with the overseas market, marketing, and operation of games. Its core personnel are experienced and have an average industry experience of more than 8 years. It is one of the first game companies registered in the free trade zone that focuses on overseas game operations and overseas distribution. It is currently the top overseas distribution platform and game export expert in China. Its professional and independent identity enables it to have numerous overseas resources and has the potential for in-depth cooperation with overseas operators.

Relying on its team's rich industry experience, accurate grasp of the market, and diversified market channels, it has shown a high-speed growth trend since its inception, with a compound growth rate of 133% per quarter. Jiaoyang Network has innovatively established an overseas distribution ecosystem for Chinese games, and has achieved remarkable results from game selection to distribution and operation. The games it has released have made profits, and some products have even entered the top 10 in the local rankings, such as "Pocket 4WD", "Devouring the Sky", "King 2", "I Want to Become a God", "Zhengtu Pocket Edition", etc.

Jiaoyang Network has a large number of resources at home and abroad, including 500 overseas operating channels in 50 countries and regions, more than 2,000 cooperative CP resources, and has participated in various exchange activities in the industry at home and abroad. The number of overseas channel partners and CP resources are growing continuously. In addition, Jiaoyang Network actively plans to create an industrial closed loop, aiming to establish a business platform integrating IP development, game distribution and operation.

In February 2015, the company received tens of millions of yuan in early-stage investment from a well-known venture capital institution. It has branches in Singapore and Taiwan, localized operation teams, and the ability to publish games globally. In December 2015, at the 2015 China Game Industry Annual Conference, Jiaoyang Network won the "Top Ten New Game Companies of 2015" and "Top Ten Best Overseas Expansions of 2015" awards. In April 2016, the company once again received a new round of investment of nearly 100 million yuan from multiple fund investment institutions and will set up a new branch in North America.