CATDOLL: Chairman of Station B responds to questions about the membership system: We will never pay to watch anime

On October 9, Bilibili (B Station), a well-known video bullet screen website in China, suddenly announced the launch of a premium membership system with download cache restrictions and fees, which also caused heated discussions and various speculations among netizens. In order to let netizens better understand the premium membership system of B Station, Chen Rui, chairman of B Station, also specially published a blog post to explain the issues that netizens are more concerned about.

In the article, Chen Rui emphasized that the policy of no ads for new episodes on B station will never change, and there will be no policy of charging for new episodes. Please rest assured about these two points. It is just because there are too many users that limiting download cache is a last resort. In addition, more and better premium membership benefits will be launched in the future, and it is hoped that the majority of netizens can actively contribute ideas and suggestions for B station's premium membership system.

Chen Rui's summary of responses to questions about the "General Member" system:

I have been reading your opinions today. I will give you a summary of your questions about the "Conference Membership":

First of all, "Premium Membership" will not affect all existing functions and experiences of Bilibili, nor is it a paid membership of the video website without advertisements.

The policy of no ads for new episodes will never change.

There will be no “new episodes that only premium members can watch” either. (Unless the copyright holder forces the entire network to pay for the film)

We launched "Premium Membership" with the goal of making it a part of the existing membership system of Bilibili and a value-added function for existing members. For existing members to upgrade to "Premium Membership", we will launch a series of policies:

1. LV4 members will receive 3 months of "Premium Membership" free of charge every year, LV5 members will receive 6 months of "Premium Membership" free of charge every year, and LV6 members will receive 9 months of "Premium Membership" free of charge every year.

2. The contracted drama series will be connected with the "premium membership" service:

If the amount of the contracted animation drama exceeds 25 yuan, one month of "premium membership" will be free. If the contract exceeds 50 yuan, two months of "premium membership" will be free, and so on. If the contract exceeds 233 yuan, an "annual premium membership" will be free. In other words, users can get "premium membership" by contracting their favorite animation dramas.

The above policies will be updated for you in the near future.

At the same time, we have also paid attention to everyone's suggestions for the "Premier Member" service content. For example, independent barrage pool, blocking keywords throughout the site, binding the blocking word library to the account, increasing the single-person coin tossing quota, giving priority to reporting barrage comments, and connecting the annual fee of the Premier Member with that of the live broadcast. Here we would like to point out that the service content of the "Premier Member" will be in a state of continuous update. The second phase of the "Premier Member" function is already being planned and promoted, and we will focus on everyone's suggestions.

After the launch of the "Premier Member" function, we will continue to develop and enhance the functions of ordinary members. This time, everyone has put forward some very necessary suggestions, such as "blacklist", etc. We will make it a general function instead of exclusive to "Premier Members".

In the past 18 hours, I have been paying attention to everyone's feedback. Many opinions are very valuable and creative, far beyond our thinking. The first thing I want to reflect on here is that we did not communicate enough with everyone in the early stage of the launch of this premium membership. In the future, we will fully solicit the opinions and suggestions of community users before designing important functions.

As one of the earliest co-founders of Bilibili, I care about Bilibili as much as any other Bilibili user. Please do not treat me as an outsider. If I have done anything wrong, please feel free to point it out. I will listen to your opinions with an open mind. Thank you.