CATDOLL: Nan Fang Daily: Domestic cartoons should pay more attention to children aged 3 to 6

Since the 1,000-episode domestic cartoon "Pleasant Goat and Big Big Wolf" dominated the national ratings for many years, domestic cartoons quickly ushered in the "Pleasant Goat Era". Nowadays, the idols of the "post-00s" are no longer Optimus Prime but Armor Heroes. Wherever there are boys, you will always hear the phrase "Armor Hero Transformation"? Adults may not have watched "Boonie Bears", but have they also forwarded real-life photos that look like "Bald Qiang" in their circle of friends?

Boonie Bears: Snow Ridge Bear Wind

Nowadays, domestic cartoons can no longer be underestimated. They not only occupy a strong position on the small screen, but also have a place on the big screen. In this year's Lunar New Year movie competition, the domestic cartoon "Boonie Bears 2" broke the box office record of domestic animated films with 291 million yuan, and last year, many domestic animated films such as "Seer 4", "Qin's Moon", "Magic Brush Ma Liang", "Dragon Nest" and "Mysterious World Adventure 2" all received more than 50 million yuan in box office. The power of domestic animation can be seen. Some people in the animation industry believe that in China, Japan and the United States, animation has a much greater impact on adult audiences than on children. Because basically, Chinese children over the age of 3 now watch mainly domestic animation.

Dragon Nest: Dawn of War

"At present, there is a blank in the animation field for children aged 3-6 in China. For children of this age, animation is not only entertainment, but also a way for them to contact and understand the world. We adults should be very cautious about this, and our attitude should be both creative and scientific." Yan Qiangguang, CEO of Letao Animation Design Co., Ltd., who has more than 15 years of animation experience, said. He is currently engaged in the development and production of "green animation", and "Bang Bang Dragon" is one of his works. "In a way, green means that we should be sincere, not to make animations according to various traditional routines and models. Although it is more difficult, there is room for improvement."

"Bang Bang Dragon" mentioned by Yan Qiguang

Now, Chinese animation production can almost be said to "dominate" the toy market. For many people in the industry, as long as the animation is exciting and eye-catching, the derived toys will sell very well. "The toy animation model is already familiar to us, but this method is difficult to really create and cultivate an influential animation image. So we hope to really make some good animations, but this process is very long." Director Wu Guanting said.

Wu Guanting pointed out, "When people talk about foreign animation culture, we easily overlook their standardization, richness and scientific nature. In South Korea, the animation festival is like a carnival, where parents and children can enjoy it. Children have fun and parents feel at ease watching the animations. They trust most of the animations. This kind of good trust relationship is actually what China lacks the most at present." In his opinion, German and British cartoons have truly achieved the combination of entertainment, education and enlightenment, which is very admirable. "As a father, I deeply feel the lack of my educational ability and means. At this time, we rely on cartoons because cartoons can make up for the deficiencies of parents in certain aspects and can accompany and educate children."

Nan Fang Daily reporter Zhong Lin and Zhou Yu