CATDOLL: NICONICO's parent company officially changed its name to KADOKAWA

DWANGO (full name: KADOKAWA・DWANGO/角川(微博) ドワンゴ), which is well-known for the Niconico animation platform, announced the company's name change on the 28th of last month.

According to the news, the company will change its name from "KADOKAWA・DWANGO" to "カドカワ (pronounced: KADOKAWA)" from October 1, 2015. The reason for the name change is that they want to emphasize the management integration concept of Kadokawa and DWANGO, so they took the sounds of the two companies' names and combined them into a new name.

Specifically, it means:

KA: KA from KADOKAWA

DO: "DO" in DOWANGO

KA: KA from KADOKAWA

Wa: DOWANGO's "WA"

Netizens' complaints:

The moment I saw this message, the only thing that came to my mind was, WHAT? Is this a prank? XDDDDD? !

It feels like: "My name is Wang Xiaoming, your name is Chen Xiaohua, so let's name our duo after my 'Wang' and 'Ming' and your 'Xiao', so let's call ourselves 'Wang Xiaoming'!"

Design dialogue:

D company member: HEY YOU, where is DWANGO?

K: Yes, look at the pronunciation of this LOGO, your spirit is integrated into the LOGO!

Let us congratulate the birth of the new company "KADOKAWA" (good reading).