CATDOLL: The "Totem Domain" brand is grandly launched to create an industrial chain with IP as the core

On November 15, 2016, the brand launch of the popular domestic original animation "Totem Domain" produced by Lightbox Power (Beijing) Animation Technology Co., Ltd. (hereinafter referred to as "Lightbox Power") was held in Guangzhou. More than 200 media guests, partners and distributors from all over the country attended the event. This is also the first time that this popular domestic original animation brand has been officially released to the public.

Mr. Bai Yu, CEO of Lightbox Power, delivered a keynote speech titled "Little Children's Hearts, Big World" on the spot. "Lightbox Power focuses on the creation, distribution, authorization and development of animation entertainment derivatives of animation IP, and is committed to creating high-quality animation works and providing high-quality family entertainment products and services." Mr. Bai Yu introduced.

In his opinion, the core of family entertainment lies in creating high-quality IP, and then continuously expanding to upstream and downstream industries, and finally forming an industrial chain with IP as the core. The first animated film "Totem Realm", which was produced by Guanghe Power over two years and cost tens of millions of yuan, is such a high-quality IP.

Mr. Bai Yu also shared the audience performance of "Totem Realm" on the spot: during its premiere on Beijing Kaku Children's Satellite TV, "Totem Realm" not only topped the ratings chart for the same period many times, but also topped the all-day ratings chart with a 1.47 rating on September 5; in terms of online broadcasting, "Totem Realm" has also achieved great success, with over 100 million views in 22 days, and has been on the top ten of the iQiyi and Sohu Video animation hit lists many times, standing shoulder to shoulder with classic works such as "One Piece", "Dragon Ball Super" and "Crayon Shin-chan".

Mr. Zhong Luming, Executive President of the Guangdong Animation Association, attended the event and delivered a speech. He said: "Light Box Power is a very powerful animation company. The "Totem Realm" it has created with great concentration is also a masterpiece in recent years. I am also looking forward to the wonderful follow-up works."

Currently, "Totem Domain" is being broadcasted in prime time in Guangdong Children's, Gansu Children's, Fujian Children's, Chongqing Children's, and Shanxi Children's. Among them, on November 11, "Totem Domain" topped the Guangdong Children's All-Day Ratings Chart with a 3.24 rating, and was far ahead of the same period with a 25.53 market share.

According to the broadcasting plan, "Totem Domain" will be broadcast on more than 200 TV stations across the country, including cartoon satellite TV, provincial TV, provincial children's TV, key city TV, terrestrial channels, etc., to achieve high-density, multi-frequency strong coverage. Recently, "Totem Domain" will be broadcast on the prime time of Golden Eagle Cartoon, and related derivative toys will also become the key recommended products of Golden Eagle Cartoon's ace column "Play Hall" in 2017.

From the above two points, we can see that "Totem Realm" is growing into a new generation of "national animation", which also lays a solid foundation for the subsequent expansion of family entertainment with IP as the core. Mr. Bai Yu revealed: "At the beginning of the project ("Totem Realm"), from the script, character design to derivative product planning, every link was carefully planned to leave enough space for the later development of derivative products."

Related derivative products were also displayed at the press conference. Dozens of new toys developed by Monbadi Culture and Entertainment Co., Ltd. and Guangdong Shenglong Toys Industrial Co., Ltd. made their collective debut. Their realistic shapes and exquisite designs won enthusiastic support from dealers.

Mr. Lin Yihong, General Manager of Monbadi, said: "The on-site orders far exceeded expectations. The dealers are very satisfied with the design concept and appearance of the toys. I believe we are confident that sales will increase by the end of the year."

Mr. Wu Kunhai, Chairman of Guangdong Shenglong, said: "This time, the "Totem Field" creative building block toys fully demonstrate Guangdong Shenglong's strong design and production capabilities. I believe this is also a new step in the development of Guangdong Shenglong."

Mr. Wu Ziquan, General Manager of Guangdong Shenglong, said: "Distributors are very fond of the creative building block toys of "Totem Domain", and the on-site order situation is very good. Next, we will work overtime to produce and deliver the products to dealers as soon as possible."

In addition to the toy derivatives of the cartoon, Guanghe Power has made full use of its strong resource integration advantages and actively interacted with upstream and downstream enterprises to further enrich and expand the derivative product line of "Totem Domain". For example, Guanghe Power has reached a cooperation with Shanghai Manjie Culture, a well-known book planning and distribution company and original animation IP developer, and the "Totem Domain" book products are about to be released. Mr. Jin Yuechun, Chairman of Shanghai Manjie Culture, said in his speech on the spot: "We attach great importance to this cooperation with Guanghe Power. Both parties will definitely bring pleasing products to consumers."

In addition, Mr. Bai Yu revealed at the scene: "Light Box Power has reached cooperation with Beijing Huanshi Network, a cutting-edge domestic virtual reality (VR) game service provider, and related products have entered the testing phase; at the same time, Light Box Power has also reached cooperation with Xiaomi TV, a leading domestic Internet TV brand, and Ali Fish, an innovative entertainment section of Alibaba, to explore the value expansion space of "Totem Domain" in the era of pan-entertainment."

The launch ceremony of the second season of the cartoon was also held on the spot. The second season of "Totem Realm" will continue in 2017.