CATDOLL: Xue Zhiqian becomes the spokesperson for Tencent Animation and announces to protect "common beliefs"

On November 24, Tencent Animation officially announced that Xue Zhiqian would become its spokesperson. This is the first time that Tencent Animation has used a real-life celebrity as its spokesperson in its four-year history. This also means that after four years of expansion, Tencent Animation is determined to break through the dimensional wall as its original content and user base expand rapidly.

Fancy suspense: black-framed glasses + world peace poster

As early as three days ago, Tencent Animation officially released the spokesperson suspense posters on Weibo, hinting that it would join hands with a certain star for cross-border cooperation. The three posters show classic scenes from Tencent Animation's three major hits: the first one is the all-age work "Fox Spirit Matchmaker", which has long dominated the Tencent Animation charts, and the mysterious man walks away with Tushan Susu in his arms; the second one is Tencent's first BL anime work "Spirit Pact", the male protagonist Yang Jinghua and Duanmu Xiji look at each other affectionately, and the mysterious man passes by the two as if nothing happened; the third one is the drama masterpiece "Under One Person" which soared in popularity on Tencent in 2016, and the mysterious man and the violent beauty Feng Baobao walk side by side with an umbrella in the drizzle.

It is obvious that the mysterious man in the three posters is the same person. Although there is no clue in the photo with Su Su, the other two photos give key information about the mysterious man - a "World Peace" T-shirt and faintly visible black-framed glasses.

After the second suspense poster was released, almost all speculations pointed to the singer Xue Zhiqian who is currently popular on the Internet. Netizens shouted "This is simply a free point question!" Indeed, as long as you follow Xue Zhiqian on Weibo, you will receive his "world peace" wish push at the speed of light, and black-framed glasses are the signature accessories of this well-known joke teller.

However, the clues in the poster still leave everyone puzzled. What kind of sparks will be created between Tencent Animation, the number one domestic two-dimensional platform, and Xue Zhiqian, who is famous for his pranks?

Fancy official announcement: Three-dimensional Xue Zhiqian becomes the patron saint of the second dimension

After whetting the appetite of netizens, on the evening of November 24, Tencent Animation suddenly released an H5 promotional video with Joker Xue as the protagonist, "Joke Xue hasn't written any Weibo jokes for two months, so he came up with a big move..." This phenomenally hilarious H5 video, which ends with Joker Xue's signature ellipsis, not only perfectly solved the suspense left by the three posters, but also instantly swept the entire Internet with its incisive "Xue-style jokes", and even triggered a chain reaction, triggering a technical discussion about H5 among Zhihu programmers.

The content is really super funny, I won’t spoil it for you, just click and watch it yourself.

"He is simply using his life to interpret the second dimension!" Along with the heated discussions of thousands of netizens across dimensions, the official Weibo account also officially announced the signing of Xue Zhiqian as the image spokesperson, and also released the poster of Xue Zhiqian as the spokesperson. In contrast to the comedian style of the H5 promotional video, in this rather serious poster, Xue Zhiqian is transformed into a sunny Greek patron saint, and those very familiar characters from Tencent Animation's main works are surrounded by clouds behind him.

The theme conveyed by this oil painting-style two-dimensional mythological world is: "protection".

In fact, Tencent Animation released a promotional video "This is our common belief" in June this year, expressing "common belief, I will protect it." The theme of "protection" continues to this day. Now, Xue Zhiqian, who tells jokes every day and conveys his wish for "world peace" in a happy way, has also crossed the dimensional wall and joined Tencent Animation to protect the "common belief" of the second dimension.

The domestic two-dimensional world is moving towards the public under protection

"There is a beautiful world called the second dimension. Here, no one will laugh at the tears of the weak, and dreams will not end with the passing of life. Here, we struggle and adventure, laugh and cry, run and jump. Here is my understanding of the world and my imagination of beauty. I believe this is our common belief."

This line from Tencent Animation's 2016 promotional film "Common Beliefs" reveals the common voice of ACG fans. ACG has its own unique values ​​and worldview. Their pursuit of truth, goodness and beauty is purer and cleaner, and they have a more acute and advanced perception. After more than 20 years of overseas ACG baptism, along with the successive maturity of the post-80s and post-90s, domestic ACG has also begun to enter the public's field of vision step by step from being a marginal subculture that was not optimistic.

Tencent Animation came into being in such an environment. Through trial and error and unyielding exploration, it has become a platform for incubating excellent domestic animation and accepting two-dimensional fans.

Today, Tencent Animation, which is four years old, already has more than 20,000 original comic works. In the past two years, some of the most popular works, such as "Fox Spirit Matchmaker", which has received 4.8 billion hits, have been adapted into animations and broadcasted online. With the wonderful story interpretation and the strict quality control of the Tencent Animation production team, the "Fox Spirit Matchmaker" animation album has received 160 million hits, setting a new record for domestic animation broadcasts during the same period.

After 20 years, domestic ACG creation has finally come out of the shadows and exploded in this new Internet era where "content is king". This is the result of the hard work and enthusiasm of countless ACG fans, and also the affectionate feedback from Tencent Animation to the ACG world.

Xue Zhiqian, who has also experienced ten years of ups and downs and still insists on original music, and even writes jokes himself, has a natural resonance with the once marginalized group of the second dimension. Yes, the persistence in dreams, the unique observation and control of laughs, plus the ultimate optimistic spirit and pure protection of wishes, aren’t these also the soul of the second dimension?

Xue Zhiqian, nicknamed "famous joke teller", "best variety show star", "Bilibili screen-dominating beast", etc., already has many fans and supporters who prefer the two-dimensional world. As a three-dimensional star who has already crossed the dimensional wall, this cooperation with Tencent Animation is a match made in heaven. This singer with a natural talent for comedy from the three-dimensional world and Tencent Animation, which is developing towards "pan-entertainment", will surely accept more new generation fans in the name of dreams and protection, and jointly create a new pattern of a wider and more vital two-dimensional world.

Endorsement is just the beginning. What other stories will come out of the cross-dimensional cooperation between Xue Zhiqian and Tencent Animation? Let us wait and see.