CATDOLL: The author of Tom and Jerry joins Daddy's Baby to create the best parent-child animation

Anthropomorphism is a big trend nowadays. As long as you can think of it, you can do it. On July 20, Kung Fu Animation (China) Co., Ltd. launched the 3D animation "Daddy Baby" tailored for Daddy Baby Co., Ltd., a leading enterprise in China's infant and toddler industry, in the new industrial park of Daddy Baby in Fuqing City, Fujian Province. This 3D animation with diapers as the anthropomorphic prototype will help the traditional infant and toddler industry to transform its "industry + animation" model. Eric Shaw, the author of Tom and Jerry, attended the event and announced that he would serve as the chief screenwriter of the animation.

Diapers help daddy and baby fight for ten years

Bringing the magical "diapers" to the stage of animation, this is the brand product of the infant and toddler company Daddy Baby. In the past ten years, Daddy Baby has been adhering to the brand mission of "making every diaper well and serving every family". It owns the brands "Daddy Baby", "Mommy Angel", "Kanglang" and "Shanni", with an annual output value of 1 billion. According to the statistics of the Household Paper Professional Committee, Daddy Baby has ranked among the top ten in the industry for several consecutive years, and has won the titles of "Well-known Trademark of China", "Star Taxpayer Enterprise", "High-tech Enterprise", etc. It has been rated as the most popular maternal and infant brand, the most trusted brand by consumers, and the best leapfrog growth award by online media such as Pacific Parenting Network, Qinbei Network, and Sina Parenting Network for several consecutive years. Recently, Daddy Baby has been blessed by investment companies such as Tongchuang Weiye and Tianxing Capital.

Lin Bin, Chairman of Daddy Baby Co., Ltd., gave a speech

Parent-child themed cartoon version of "Where Are We Going, Dad?"

On that day, the 3D animation "Daddy Baby" jointly created by Daddy Baby and Kung Fu Animation was officially launched, which coincided with the 10th anniversary celebration of Daddy Baby. Lin Bin, chairman of Daddy Baby, said: "New dreams, heart set sail, 2015 is not only a year of transition, but also a year of continuity and progress. The launch of the animation "Daddy Baby" will start a new marketing model transformation for Daddy Baby - animation marketing, which will enable Daddy Baby to stand at a higher position, relying on the Internet platform as an industrial animation service platform provider, to achieve transformation and upgrading in sync with the needs of the industry."

The concept advocated by Daddy Baby - the new generation of parents, interprets the relationship between daddy and baby from a unique and scientific perspective of new generation parents: learn to be tolerant and care for every baby with love, and it is the daddy's responsibility in this process. "The animated version of Daddy Baby created by Daddy Baby Animation, while interpreting the warm family atmosphere, also coincides with the company's philosophy and positioning." Lin Bin added.

"There are currently no famous cartoons for infants and young children in the world. This will be a stunning collaboration for the domestic industrial animation service platform." said Li Zhubing, Chairman and CEO of Kung Fu Animation. "This cartoon, which is called the animated version of 'Where Are We Going, Dad?' by industry insiders, will help Daddy and Baby achieve transformation and upgrading. Kung Fu Animation has the strength and resources to create high-quality animations for infants and young children that combine laughter and tears and have educational significance."

Li Zhubing, President of Kung Fu Animation, is giving a speech

It is reported that the total investment of the animation is 15 million yuan, with a total of 52 episodes, and it is expected to be released on major TV stations across the country during the winter vacation of 2016. At present, all the roles and scripts in the film have been confirmed and the filming process has begun.

The author of Tom and Jerry helps to teach unique parenting tips

On the day of the launching ceremony, Eric Shaw, a contracted author of American Comic Factory under Kung Fu Animation, a talented American writer, two-time Emmy Award winner, and the author of the classic animation "Tom and Jerry", came to the scene and announced that he would serve as the chief screenwriter of the cartoon.

Tom and Jerry screenwriter Eric Shaw explains the concept of animation

"Daddy Baby will overturn the so-called tradition in China, lead the trend of stay-at-home dads, and resonate strongly with the society!" said Eric Shaw. "In Daddy Baby, everyone will see a new family concept: Dads can also take good care of their children, protect their children, and cherish their children. This is a new parenting atmosphere."

It is reported that in addition to the American screenwriter team, the animation team with the highest ratings for Korean children's animation will also join, bringing together the best creations from multiple parties, and it is believed that it will bring everyone a completely different visual feast.

Powerful cooperation launches global animation marketing

From signing image ambassadors such as Jimmy Lin, to entering e-commerce, and now to the construction of new industrial parks and the launch of animation, Daddy Baby has been seeking the best marketing model. "With increasingly fierce competition, marketing innovation is particularly important. If we want to compete with international brands, we must stand at a higher position. Animation marketing, a marketing method suitable for all ages, is very consistent with the company's development needs." said Lin Zhongfei, vice president of marketing of Daddy Baby Co., Ltd.

Lin Bin, chairman of Daddy Baby Co., Ltd., revealed that it is expected that "Daddy Baby" will bring in brand licensing revenue of around tens of millions of yuan in 2015.