CATDOLL: Buy a newspaper and get a poster for free. Asahi Shimbun collaborates with "Sound! Euphonium"

With the widespread popularity of mobile terminals around the world, traditional paper media are facing a severe test. Regardless of the country or region, traditional newspapers can no longer meet the preferences of young people today, and the resulting consumption gap has become a common phenomenon. In order to solve this problem, the famous Japanese newspaper "Asahi Shimbun" made a bold decision. The newspaper will cooperate with Kyoto Animation's "Sound! Euphonium" and give readers who buy newspapers a poster of the animation.

Now, if you subscribe to the Asahi Shimbun newspaper for more than 3 months on the Asahi Shimbun online subscription page, the Asahi Shimbun will give out a special poster of "Sound! Euphonium", which is a poster of the Kyoto Fubu girls sitting under a tree and reading the newspaper together. The monthly subscription fee of the Asahi Shimbun is 4,037 yen, which is about 12,000 yen (more than 600 yuan) for three months. In this regard, the decision of the Asahi Shimbun is still very wise. In order to cater to the current popular trend, it is necessary to move closer to the second dimension. However, if the newspaper can be cheaper, I think more people will pay attention to it.