CATDOLL: Japanese anime works are targeting the female market? The kryptonian spending power of otaku girls is amazing

When we talk about otaku culture before, we immediately think of "otaku". It seems that most of the otaku who like ACG are men. But now with the development of the times, many women have also begun to join the ranks of "ACG otaku". And their consumption is not worse than those otakus. Now more and more Japanese anime manufacturers have noticed this and are targeting the female market.

Many anime works nowadays are trying to attract female audiences. Apart from those anime works that are originally aimed at females, it is not difficult to find that many anime works that were not originally created for girls seem to be playing the female card under the subtle influence of the industry climate. The most representative of them are "The Prince of Tennis" and "Kuroko's Basketball", and now "Haikyuu!!" and "Yowamushi Pedal" are also beginning to show this trend. These works not only make women cheer and scream, but also bring them considerable profits. Various peripheral theme sales, etc., have made the official and various manufacturers taste a lot of sweetness.

The characteristics of women are also an important factor in determining their purchasing power. In fact, we all know that women's money is sometimes really easy to earn, especially when they like something. Previously, in the auction of "Fate" peripherals, two women bid against each other in order to get Tokiomi wall hangings. Both women expressed their desire to bid for this item and continued to raise the price. One of the women even posted on the spot that her combat power limit was 1.3 million yen to put pressure on her opponent. In the end, when it reached 750,000 yen, the staff interrupted the auction and hoped to resolve it through negotiation. This incident also allowed everyone to see the super high combat power of these "otaku girls". Of course, there is also the peripheral sales of the game "Touken Ranbu", and the spectacular scene of 6,000 otaku girls snapping up has also allowed many people to see the super combat power of otaku girls.

At the same time, many animation manufacturers have also found that compared with otakus, otaku girls spend more on various ACG-related products. They not only like various peripheral products, but also like COSPLAY, which is not accessible to ordinary otakus. The supplies required for various COS definitely take into account the wallets of otaku girls. And otaku girls also want to maintain their personal image outside, so all kinds of necessary clothing, cosmetics, and jewelry are indispensable. Wouldn’t it be better if these can be combined with their favorite anime products? In fact, there are really many such peripheral products. Works such as "Sailor Moon" and "Cardcaptor Sakura" have always been firmly grasping the female cosmetics market and have never relaxed, and have also received excellent results. Many businesses have also discovered this, and now more and more works are launched for female-only peripheral products.

Just before, Japan has launched a photo album of the living spaces of otaku girls. The rooms in the album are filled with various items, and they definitely look as cheap as the living rooms of otaku boys, which is enough to show that the spending power of these otaku girls is off the charts.

The increase in the number of otaku girls has led to the rise of female-oriented content in the second dimension. This phenomenon has now been noticed by more and more producers and businesses, and businesses have also discovered that women often spend a lot of money on things they like, and that girls are very loyal to their favorite things, making them the best customers for businesses. It is said that women hold up half the sky, and it seems that this saying is applicable everywhere.