CATDOLL:BBC: Your Name is a big hit in China because it caters to young people's desire to escape reality

Recently, the Japanese animated film "Your Name." has been very popular around the world. It is not only breaking box office records in Japan, but also breaking the highest box office of Japanese films in China. It also has a very high reputation in China. So what is the charm of this animated film that makes it so popular in China? Many foreign media have also noticed this and have begun to write articles to analyze it. Recently, the BBC also published an article analyzing the reasons. They believe that an important point is that this movie caters to the pursuit of "escapism" by young Chinese people.

The article said that the content of "Your Name." is that the male and female student protagonists travel through time and space and exchange bodies. The fantasy brought by such a plot is quite attractive to Chinese young people who want to find a little escape space. Moreover, the pictures in the movie are very beautiful. Many viewers commented that every picture in the movie can be used as wallpaper. Such beautiful pictures are also very attractive to Chinese audiences. In addition, film industry experts analyzed that the box office success of "Your Name" in China has a lot to do with the right target group. The target audience of this movie is the "post-90s" with the highest proportion of disposable income. It locks in the main consumer body and caters to the increasingly popular two-dimensional culture among Chinese young people.

At the same time, the article also analyzes whether there will be Japanese animated films that perform better in the Chinese market after "Your Name"? The result is not optimistic. In 2015, the overseas sales of Japanese animation increased by 80%, but in China, the prospects are still uncertain. Pow, the director of the Asian Film Consulting Agency, believes that although Japanese animation is popular in China, not all animated films are successful. There are a total of 11 Japanese films released in China in 2016, of which 9 are animated films, but only 3 of them have a Chinese box office of more than 20 million US dollars, and the rest are mediocre. Only some Japanese anime works that have established a high reputation can have a broad prospect in the Chinese market, but the popularity of Japanese films in China as a whole still lags behind American Hollywood films.

However, with the development of the Japanese animation market, overseas markets have become an increasingly important resource for the Japanese animation industry, especially animated films. Today, as the development of the Japanese animation industry has begun to reach a bottleneck, in addition to reforming the domestic market, Japanese companies must consider expanding overseas markets, among which the Chinese market will be their important target.