CATDOLL: The layout and prospects of the entire industry chain of the domestic original animation IP sample "Totem Domain"

In 2016, the Chinese animation market experienced a real explosion, with 15 animated films released in the hot summer season. It is foreseeable that the scale of Chinese animation users will further increase significantly this year, and data shows that it is expected to reach 200 million. With the expansion of the pan-entertainment industry, domestic original animation, as the core source of content, has also ushered in the long-awaited spring, and the slogan of "the rise of Chinese animation" has been shouted again. However, if Chinese animation wants to truly rise, it cannot be separated from the common prosperity of the entire downstream industry chain.

As the source of the entire animation industry chain, high-quality animation IP works are the fundamental guarantee. However, looking at the current domestic original animation works, the quality is still uneven. Creators need to keep up with the times and integrate Chinese culture and spiritual core into their works. In the upcoming "Totem Domain", the creative team boldly innovated in the story and characters, integrating ancient Chinese totem culture with modern mecha elements, and designed many "totem beasts" full of Chinese cultural background and modern sense, telling an adventure story full of laughter and touching.

The producer, Guanghe Power (Beijing) Animation Technology Co., Ltd., is also determined to make "Totem Domain" a representative work of China's original full-industry chain animation IP through the integration of upstream and downstream resources in the animation industry, and further activate the domestic animation industry chain.

As we all know, a successful full-industry chain animation IP work must first adhere to the principle of IP being king and story being king, which is also the basis for expanding related derivative industries. At present, many domestic animation works still have problems such as empty and boring content and lack of creativity, and even some content in the cartoons has a bad demonstration effect on young audiences. "Totem Domain" takes "dream" and "justice" as the core content, and spreads truth, goodness, beauty and positive energy as the main purpose. It tells the passionate adventure story of the protagonists resisting evil forces to defend their homes and eventually becoming "heroes". The creative team cleverly incorporates the totem beliefs, totem incarnations, totem sacred objects, etc. in the ancient Chinese totem culture, and the story creativity is refreshing.

Excellent story ideas can not only accumulate more popularity for animation works, but also are the key to expanding the audience range and expanding influence. In terms of content, "Totem Realm" takes "totem beasts" as the protagonists and ancient Chinese totem culture as elements. The imaginative story ideas and cute character settings not only satisfy the younger age groups, but also are loved by older audiences, making it a truly "family-friendly" animation work.

However, in China's current industrial environment, pure story creativity is not enough to support animation, and derivatives, as the most important profit model, are secondary consumption of animation works. Generally speaking, the production cycle of derivative peripherals of a new animation work is relatively long. Since the beginning of the project, "Totem Realm" has made careful arrangements for each link, from script to character design to derivative product planning, leaving enough room for the later development of derivative products of "Totem Realm". According to the plan of Light Box Power, "Totem Realm" will cover a variety of categories and different forms of derivatives such as toys, electronic products, books, clothing, stage plays, food and games.

At present, while the TV animation of "Totem Realm" is being produced, the development of related derivatives is also proceeding in an orderly manner. This will not only form a better brand linkage with the animation, but also facilitate the expansion of other derivatives with IP as the core, and achieve the industrial benefit of "1+1>2". Taking toys as an example, at the Guangzhou International Licensing Expo earlier this year, a well-known toy manufacturer in the industry took the initiative to contact Lightbox Power. It was because of the many distinctive mecha images in "Totem Realm" that it was willing to work together to develop toys in this category. Now, the relevant products have entered the post-production stage and will be officially launched in November this year as planned.

In addition, Lightbox Power uses its own powerful gaming and Internet genes to conduct in-depth development and innovation in the "Totem Domain" game category. For example, by using the currently popular augmented reality technology (AR) and fully combining the characteristics of traditional card games, it greatly enhances its interactivity, confrontation and viewing experience; and reaches cooperation with domestic cutting-edge virtual reality technology (VR) game service providers, through the integration of animation + VR, the "Totem Domain" passionate adventure story of fighting for faith is presented to the audience with a series of clear and vivid games. At the same time, Lightbox Power's self-developed mobile game of the same name as the cartoon is also being carefully produced.

In the future, Guanghe Power will focus on the IP of "Totem Realm", fully mobilize cross-industry resource integration capabilities, strive to open up the upstream and downstream industrial chains of the animation industry, release the huge economic benefits contained in "Totem Realm", and make the brand image of "Totem Realm" more popular.

"Totem Field" will soon premiere on Beijing Kaku Children's Satellite TV and will be simultaneously available on major domestic video websites.