On September 3, the domestic original animation "Totem Realm" produced by Lightbox Power (Beijing) Animation Technology Co., Ltd. premiered on Beijing Kaku Children's Satellite TV, with a peak viewership rating of 1.57 and a single online platform broadcast volume of more than 10 million in three days. As a new domestic original animation, "Totem Realm" has been climbing to new highs in TV ratings and online broadcast volume, taking over the summer season and becoming a new dark horse in the animation industry. According to the data from the animation ratings chart of the authority of audience statistics: from September 3rd to September 10th, during the viewing period of 19:30-23:00, the average audience rating of "Totem Domain" was 1.38, and the highest audience rating was 1.57. It not only topped the ratings chart of the same period many times, but also topped the all-day ratings chart on September 4th with a rating of 1.47. (Data source: CCTV Sofres) In terms of online broadcasting, "Totem Realm" also performed well, with the number of views rising along with the TV hit. On September 7, "Totem Realm" ranked sixth among the top ten animation hits on iQiyi, becoming the second domestic original animation to be on the same list as classic works such as "One Piece", "Dragon Ball Super", "Detective Conan" and "Crayon Shin-chan". "Totem Realm" is a passionate adventure cartoon based on ancient Chinese totem culture and integrating modern mecha elements. This cartoon based on traditional Chinese culture truly integrates innovation into classics and pays more attention to user experience. The imaginative story ideas and cute character settings of the cartoon not only satisfy children, but the core content constructed with "heroes", "dreams" and "friendship" also captures audiences of older ages, making it a truly "family-friendly" animation. While gaining high ratings and broadcast volume, "Totem Domain" has also been highly recognized and affirmed by the audience. On social media such as Weibo, Tieba, and WeChat, netizens have expressed their love for the cartoon: "The little fox is so cute", "Zu is handsome", "The mecha is so cool", "The theme song is nice", "Teacher Xiao Jiang is so funny", and many other comments are countless. "Totem Realm" always puts "fun" first, and this purpose runs through the entire production process. Not only does it perfectly integrate ancient Chinese totem culture with animation elements in character design and scene design, but the rationalization and dramatization of the story also avoids the defects of empty content and boring stories, which also makes "Totem Realm" capture a wider range of audiences. At the same time, the cartoon uses positive, humorous and witty animation to teach and entertain, allowing young audiences to appreciate China's profound ancient totem culture, establish correct values, broaden children's horizons, understand the wider world, and convey positive energy such as faith, friendship, and unity. Of course, in addition to the high-quality production standards, the popularity of "Totem Domain" is also inseparable from the strong support of major broadcasting platforms. Kaku Kids, iQiyi, Tencent Video, Youku Tudou, Sohu Video, LeTV, PPTV, Mango TV, Xiaomi Video, Wasu TV, 4399 Animation, Kumi.com, etc. have given strong recommendations, which is also a recognition of the high quality of "Totem Domain". In addition, Guanghe Power has joined hands with Xiaomi TV to introduce Xiaomi's mascot "Mi Rabbit" into "Totem Domain". It turns into a super inventor in the cartoon and provides the protagonist with various super technologies. With its high quality, high ratings and good reputation, "Totem Realm" has become the most watched star animation IP in 2016. The movie project related to "Totem Realm" has been launched, and this powerful IP animation work will be on the big screen in theaters in the near future. Currently, "Totem Domain" is broadcasted in two episodes on Beijing Kaku Children's TV at 19:25 every day, and all major video websites follow suit the next day. |
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