CATDOLL: Tencent will invest 100 million yuan to enter the animation industry

It is reported that later this week, Tencent Animation will be announced as an independently operated business unit in Tencent Interactive Entertainment Group . This will be another independent content business unit of Tencent Interactive Entertainment after games. Sources said that the general manager of the new department is Zou Zhengyu, who has been in charge of Tencent Animation business. The name of the new department and more details have not yet been determined.

In 2011, Tencent Vice President Cheng Wu first proposed the idea of ​​"pan-entertainment" in the industry, and officially released the "pan-entertainment" strategy at the 2012 Tencent Interactive Entertainment Conference, hoping to create a fan economy based on high-quality IP (intellectual property). Subsequently, the internal structure of Tencent Interactive Entertainment was adjusted, and the newly established Content and Copyright Business Department included Tencent Animation and "Tencent Film + Business". "Now we are preparing to separate Tencent Animation." said the above person.

At this year's National People's Congress, Ma Huateng brought four suggestions, including "Suggestions on Strengthening Internet Copyright Protection and Promoting the Development of my country's Cultural Industry". Ma Huateng said that Tencent is engaged in the content industry, and the core of the content industry is copyright. Therefore, Tencent has called for the establishment of intellectual property rights on many occasions.

Tencent Games plays a pivotal role in the company's interactive entertainment and even the entire Tencent company. The game business contributes more than 50% of Tencent's revenue each year. Now that animation has also established an independent business department, it largely shows that Tencent wants to focus on developing this business. The above-mentioned person revealed that Tencent will invest nearly 100 million yuan in copyrights in the animation market this year.

The independence of Tencent Animation is also one of the important strategies of Tencent Interactive Entertainment to incubate pan-entertainment business.

Prior to this, Jiemian News had reported that Tencent would take over several assets originally under Shanda Literature and set up a new company, China Literature Group, for unified management and operation. The above-mentioned person said that the official announcement of the integration and the establishment of the new company would be made at the Tencent Interactive Entertainment 2015 Annual Conference to be held at the end of this month.

Shanda once tried to create a large-scale online entertainment industry by integrating multiple businesses such as games, music, video, literature and movies, but in the end Chen Tianqiao admitted that Shanda's game products were not a platform-type product from the beginning, and Shanda had no way to grow into a company like Baidu and Tencent, which developed rapidly based on a platform-type product.

However, for Tencent, which has strong financial and traffic strength, after acquiring a large number of high-quality IPs, its proposed pan-entertainment strategy is very likely to become a reality. At the same time, with the improvement of domestic copyright protection, Tencent is more likely to gain a foothold in the online entertainment market with this model.